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South Walton Branding

Beach Runner avatar
Beach Runnerbeats on hood
2,530 views
I'm liking the new South Walton branding:

"Visit South Walton. Find your perfect beach."

I think that's a perfect slogan. There are so many different beaches/resorts in South Walton, and different ones appeal to different people.

The logo is attractive, and even though our daughter has a font fetish and doesn't like the script font that was chosen, I like the concept. I've seen it in many publications, such as Southern Living.

Feel free to shoot me down. I know that's part of the deal of posting on a message board. You have to ignore the bullets. :wave:

Replies

30
Jerry Lewis avatar
Jerry LewisBeach Fanatic
#27
Right Murray - Dawn does look beautiful in that commercial and I would like to join her at Pompano Joe's for a frozen drink. But Rip Daniels in Mississippi looks like he knows how to party. Visit South Walton brand is working much better then the old one. I don't miss the umbrellas.
Beach Runner avatar
Beach Runnerbeats on hoodAuthor
#28
I agree. Keep on thread. I really think I have undiagnosed ADHD. Please don't say that we all knew that.

:lol:
scooterbug44 avatar
scooterbug44SoWal Expert
#29
I just took a photo of the last frame of a commercial in the Atlanta market. Aren't they just saints?

I think it's a good thing those commercials don't air locally - I'd probably throw something at the TV if I saw that.
Teresa avatar
TeresaSoWal Guide
#30
I like the commercial, but wish BP did not have their logo at the end- they shouldn't get any promo or benefit from providing funds to our area to make up for the incalculable damage they have done.

I know what you are saying. Florida and local TDC's have formed a partnership with BP which is necessary for economic and environmental recovery - so I think working together is crucial. But, sometimes I get an icky feeling when reading about the governor or whoever - seeming to praise BP a little too much for my taste. Especially these days, when it seems major corporations are literally dictating our government and lives.

But, I understand that the partnership is important. As long as we get what we really need from it.

If you watch the weekly newsletters and fb for Visit South Walton, you will see that the TDC is working hard for the partners it represents - re-branding/marketing is a huge part of that effort just as it is in any kind of business. I believe they have listened to the community and I see a lot of energy going into marketing, promoting our beaches and much more about our community (ecotourism, businesses, arts & culture, etc), and providing wide access for the public in general.
Em avatar
EmBeach Fanatic
#31
scooterbug44, I saw one of those commercials the other day on one of our local channels. You may want to avoid watching those on your own tv if you have a brick beside your easy chair.

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