Other St. Joe partners with Jimmy Buffett’s Margaritaville for ‘active adult community’

[Jim Tucker]

Latitude Margaritaville Watersound development partners have announced that construction is underway on additional amenities at the community’s Latitude Town Square. Latitude Margaritaville Watersound is being developed in a dynamic partnership between The St. Joe Company (NYSE: JOE) (“St. Joe”) and master developer Minto Communities USA (“Minto”), under licensing from global lifestyle brand Margaritaville Holdings.

Latitude Margaritaville communities offer a laid-back lifestyle of fun, food, music and escapism that has captured the imagination of today’s vibrant 55 and better home buyers who are growing older…but not up.


Located on Northwest Florida’s Emerald Coast near Panama City Beach and the Scenic Highway 30A corridor, Latitude Margaritaville Watersound is the third of the incredibly popular, award-winning Latitude Margaritaville communities. The first two communities by Minto and Margaritaville are located in Daytona Beach, Florida and near Hilton Head, South Carolina. Additional Latitude Margaritaville communities are being planned for Texas and other popular destinations.


Latitude Margaritaville Watersound is situated in the heart of St. Joe’s vast Bay-Walton Sector Plan that encompasses approximately 110,500 acres with approximately 15 miles of frontage on the Intracoastal Waterway.


“The initial phase of Latitude Margaritaville Watersound is anticipated to include 3,500 homes. There is tremendous potential for growth in this location and, based on the continuing strong demand for homes, we are well into design for the next section of homesites and amenities,” notes Minto’s Latitude Margaritaville Division President William Bullock.


The additional Latitude Town Square amenities will add even more exciting options for fun and entertainment for residents. A colorful Workin’ N’ Playin’ Center complex will include a Last Mango Theater for movies, shows and concerts with a large screen, fully immersive theater sound and a concession stand. There also will be a Hangar Workshop where residents can do woodworking projects or trick out their golf carts, as well as a Clayground Pottery Studio and Arts & Crafts Room. Not to leave out the family pups, there will be a Barkaritaville Pet Spa that provides grooming services and is designed to look like a doghouse. Additional sports courts will include three more pickleball courts, two tennis courts and three bocce courts.


The first Latitude Town Square amenities opened last June to fanfare and fireworks. They include a terraced amphitheater, thatched roof bandshell with full-size concert stage for the community’s robust program of live music, a jumbo screen for live streaming, and recessed dance floor that provides a little cushion and spring for dancers. A two-story Latitude Bar & Chill restaurant and rooftop Overlook Bar provide a menu of Margaritaville inspired food and beverage concoctions and stunning, panoramic views of the Intracoastal Waterway. A massive lagoon-style Paradise Pool has a beach-like gradual entry and its own Tiki Island.


Existing amenities also include a state-of-the-art Fins Up! Fitness Center with indoor lap pool and spa, workout equipment, spin room, fitness classes and wellness programming. There also is a Telegraph Business Center with individual work stations and a board room. In addition to a games lawn with bocce, cornhole, billiards tables, and a putting green, the tennis and pickleball courts have lighting for night play. Residents also can explore the Intracoastal Waterway by kayak from the Port of Indecision kayak launch, and canine residents can get their play on at the Barkaritaville Dog Park.


In addition to the many Latitude Margaritaville amenities, St. Joe has plans for a future full-service public marina and a commercial village adjacent to the community. St. Joe is also developing a healthcare campus, along with Tallahassee Memorial Healthcare and Florida State University (FSU) College of Medicine, located just minutes from Latitude Margaritaville Watersound. The healthcare campus is located on an 87-acre parcel near the intersection of State Highway 79 and Phillip Griffitts Sr. Parkway. In addition to the planned 100-bed inpatient facility, FSU intends to utilize the campus for research focused on successful aging and senior living technology. The first phase is currently under construction.


Latitude Margaritaville Watersound offers four distinct home collections — the Conch Cottage Collection, Caribbean Villas Collection, and Beach and Island Collections of single-family homes. Home designs capture the “no worries” tropical vibe that defines Latitude Margaritaville. Floor plans range from 1,210 to 2,568 square feet under air with pricing from the $300s. Thirteen colorful island-styled model homes are open daily for viewing. A new Vista Collection of luxury two-story homes along the Intracoastal will be introduced soon.


Latitude Margaritaville Watersound is located at 9201 Highway 79, Panama City Beach, Florida. Sales Center hours are Monday through Saturday, 9 a.m. to 5 p.m., and Sunday, 11 a.m. to 5 p.m. For information on Latitude Margaritaville, visit www.LatitudeMargaritaville.com or Minto Communities, visit www.mintousa.com.


Images credit: Courtesy Minto Communities.


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[Jim Tucker]

Dec. 3, 2024-- Minto Communities USA (“Minto”), The St. Joe Company (NYSE: JOE) (“St. Joe”), and Margaritaville Holdings (Margaritaville) announce that Latitude Margaritaville Watersound has sold its 2,000th home. Latitude Margaritaville Watersound, an active adult community for those 55 and better, opened in May 2021. Plans call for approximately 3,500 homes in the community’s first phase, and additional phases are anticipated.

Latitude Margaritaville Watersound is located on Northwest Florida’s beautiful Emerald Coast, between Pensacola and Panama City, near Panama City Beach. It is situated in the heart of St. Joe’s vast Bay-Walton Sector Plan that encompasses approximately 110,500 acres with approximately 15 miles of frontage on the Intracoastal Waterway. Just a short drive from the famed Scenic Highway 30-A corridor with its beautiful white-sand beaches, this region is the embodiment of the relaxed, beachy atmosphere that is at the heart of the Latitude Margaritaville lifestyle.


“Reaching 2,000 home sales at Latitude Margaritaville Watersound is a significant milestone for this community,” said Jorge Gonzalez, President and CEO of St. Joe. “The continuing demand for new homes speaks not only to the quality of the homes and abundance of amenities that residents can enjoy, but also to the appeal of the quality of life in Northwest Florida. We continue to see migration into our region from across the country, and the 2,000th home sale in the Latitude Margaritaville Watersound community is evidence of that.”


Today’s vibrant 55+ home buyers have actively embraced Latitude Margaritaville’s one-of-a-kind elements of fun, food, music and escapism, and sales have exceeded all projections. Named among the top 50 master-planned communities in the U.S. on the RCLCO Real Estate Consulting mid-2024 listing, Latitude Margaritaville Watersound has won numerous national awards and recognitions for its laid-back lifestyle, island-inspired homes, and world-class resort-style amenities.


“We at Margaritaville are thrilled for Latitude Margaritaville Watersound to achieve its 2,000th sale in such a short period of time,” said Jim Wiseman, President of Margaritaville Development. “Our active adult residents and soon to be residents embrace the fun, safe, and inspired living lifestyle provided by the Latitude Margaritaville brand.”


Latitude Town Square amenities include a terraced amphitheater, thatched roof bandshell with full-size concert stage for the community’s robust program of live music, a jumbo screen for live streaming, and recessed dance floor that provides a little cushion and spring for dancers. A two-story Latitude Bar & Chill restaurant and rooftop Overlook Bar provide a menu of Margaritaville-inspired food and beverage concoctions and stunning, panoramic views of the Intracoastal Waterway.


A massive lagoon-style Paradise Pool has a beach-like gradual entry and its own Tiki Island. Existing amenities also include a Telegraph Business Center with individual workstations and a board room as well as the state-of-the-art Fins Up! Fitness Center with indoor lap pool and spa, workout equipment, spin room, fitness classes, and wellness programming. In addition to a games lawn with bocce, cornhole, billiards tables, and a putting green, the tennis and pickleball courts have lighting for night play. Residents also can explore the Intracoastal Waterway by kayak from the Port of Indecision kayak launch, and canine residents can have their own fun at the Barkaritaville Dog Park.


Additional Latitude Town Square amenities currently under construction will add even more exciting options for fun and entertainment. A colorful Workin’ N’ Playin’ Center complex will include a Last Mango Theater for movies, shows, and concerts with a large screen, fully immersive theater sound, and a concession stand. There will also be a Hangar Workshop where residents can do woodworking projects or trick out their golf carts, as well as a Clayground Pottery Studio and Arts & Crafts Room. There will be a Barkaritaville Pet Spa that provides grooming services and is designed to look like a doghouse. Additional sports courts will include three more pickleball courts, two tennis courts, and three bocce courts.


The Latitude Margaritaville Watersound sales center and 13 model homes are open daily. Five distinct home collections include the Conch Cottage Collection, Caribbean Villas Collection, Beach and Island Collections of single-family homes, and Vista Collection of two-story luxury homes overlooking the Intracoastal Waterway. Homes capture the “no worries” tropical vibe that defines Latitude Margaritaville. Floor plans range from 1,210 to 4,048 square feet under air with pricing from the $300s.


Latitude Margaritaville Watersound is being developed in a dynamic partnership that includes master developer Minto, global lifestyle brand Margaritaville, and St. Joe. It is the first of the wildly popular communities to be developed in partnership with St. Joe. Two additional Latitude Margaritaville communities are located in Daytona Beach, Florida and near Hilton Head, South Carolina.


In addition to the many Latitude Margaritaville Watersound amenities, St. Joe has plans for a future full-service public marina and a commercial village adjacent to the community. St. Joe is also developing a healthcare campus, along with Tallahassee Memorial Healthcare and Florida State University (FSU) College of Medicine, located just minutes from Latitude Margaritaville Watersound. The healthcare campus is located on an 87-acre parcel near the intersection of State Highway 79 and Phillip Griffitts Sr. Parkway. In addition to a planned inpatient facility, FSU intends to utilize the campus for research focused on successful aging and senior living technology. The first campus building has opened, offering urgent and primary care and cardiology and pulmonary services. Clinical practices in orthopedics, obstetrics and gynecology, and others as well as a four-room ambulatory surgery center are planned to open in the next few months.


The Latitude Margaritaville Watersound sales center is located at 9201 Highway 79, Panama City Beach, Florida. Open daily, Monday through Saturday, 9 a.m. to 5 p.m.; Sunday 11 a.m. to 5 p.m. Central time. For information, call 866-524-0144.


For more information on Latitude Margaritaville and to sign up to receive regular development updates, visit www.LatitudeMargaritaville.com. Also follow on Facebook at www.facebook.com/LatitudeMargaritaville, on Instagram @LatitudeMville, and on Twitter at @LatitudeMville.

 

[Jim Tucker]

The St. Joe Company (NYSE: JOE) ("St. Joe" or the "Company") announces expansion of the joint venture with Minto Communities USA (“Minto”) to continue growth of the Latitude Margaritaville Watersound residential community. Sales at Latitude Margaritaville Watersound increased in 2026 by 27% year to date, as compared to the same period in 2025, and reached 2,635 of the initial 3,700 planned homes. With increased demand and continued growth of the active adult community’s initial phase, plans are moving forward for a second phase that will add approximately 3,500 homes and expand the community’s resort-style amenities. This addition will bring the Latitude Margaritaville Watersound community to approximately 7,200 planned homes. The new phase also includes updated financial terms reflecting the increase in value of the region and the community.


Located in Panama City Beach along State Road 79 near the Intracoastal Waterway and just minutes from Northwest Florida Beaches International Airport, Latitude Margaritaville Watersound is in the heart of the Bay-Walton Sector Plan, a master plan that is entitled for more than 170,000 residential units.


“Latitude Margaritaville Watersound is an important part of fulfilling our objective of creating an ecosystem that provides housing opportunities for different price points and lifestyles in order to accommodate a wide cross section of consumers relocating to this area from all over the country,” said Jorge Gonzalez, St. Joe President, Chief Executive Officer and Chairman of the Board. “We are currently developing 13 active residential communities with many more in our pipeline in order to meet the demand driven growth of our area.”


St. Joe and Minto announced the formation of the joint venture to develop Latitude Margaritaville Watersound in June 2019 followed by the opening of the sales center in May 2021. Just 19 months later, the community had sold its 1,000th home and at the end of 2024, its 2,000th. The community has now reached 2,635 home sale contracts with buyers representing all 50 states in the country. This rapid growth validates St. Joe’s long-term vision for the region and specifically for the State Road 79 corridor.


“As the community continues to grow, it is helping support the broader economic ecosystem taking shape along the State Road 79 corridor. It’s creating demand for new businesses, services, healthcare and infrastructure that benefit not only residents of the community, but the surrounding region as well,” added Gonzalez.


Several significant projects underway in the surrounding area reflect the continued development of the State Road 79 corridor. Adjacent to the Latitude Margaritaville Watersound community, St. Joe is developing Watersound® West Bay Center, a mixed-use commercial town center that includes a Publix Super Market currently under construction. Watersound West Bay Center is planned for a minimum of approximately 500,000 square feet of commercial space in an open-air, pedestrian-friendly shopping and dining destination for residents and visitors alike. The Company also has plans for a public marina along the Intracoastal Waterway. Just minutes away, a growing healthcare campus offers a variety of medical services, with an FSU Health acute care, teaching and research hospital currently under construction.


“Latitude Margaritaville Watersound is one of many residential communities we are developing across Northwest Florida, each contributing to our strategy in a different way,” said Gonzalez. “Its success demonstrates the strength of our diversified real estate operating model, which is generating earnings from the opportunities in front of us today while continuing to thoughtfully develop our land holdings and create a foundation for sustainable growth well into the future.”


To learn more about Latitude Margaritaville Watersound, visit latitudemargaritaville.com/watersound.