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Beach Rentals of South Walton sold to Sterling Resorts

goeligoBeach Comber
6,639 views
I heard from an owner yesterday that this Rental Company has closed and that they are being taken over by Sterling Resorts? The same owner said that many people have not been paid for September and October rentals . Has anyone else heard this to be true?

Replies

25
Just_In_Thyme avatar
Just_In_ThymeBeach Lover
#2
I haven't heard anything. Spoke with someone there the other day.
carolynwadeBeach Crab
#3
beach rentals of south walton has been sold to sterling resorts. call them.
jeffd10Beach Crab
#4
Hi
I own a housekeeping business and cater to the 30 A area. Here is some information on the sale.

Sterling Resorts acquires leading 30A rental management firm | sterling, leading, 30a - Real estate - TheDestinLog.com

Sterling Resorts has taken a major step in its aggressive growth plan with the acquisition of Beach Rentals of South Walton, featuring more than 200 properties along scenic 30A between Destin and Panama City Beach. “This and future acquisitions allow us a portfolio quality and size to attract even more guests,” said Sterling Resorts President Tracy Kundey of the Nov. 14 acquisition. “We will continue to enhance owners’ partnership with Sterling by carefully considering new acquisitions and units along the gulf coast, some of which we are pursuing at this time.”
Under the agreement, Beach Rentals of South Walton will keep its name and focus on residences along 30A, but will benefit from Sterling’s infrastructure.
If there are owners looking for a new rental management company please give me a call or send me a E-mail. I know of one offering some major discounts right now.

Thanks
Jeff Dawson "Jeffs Cleaning Services LLC"
850-319-3581
Jeffscleaning@gmail.com

Edited

Paula avatar
PaulaBeach Fanatic
#5
I've been with Beach Rentals of South Walton for several years now and just met with the new manager of BRSW/Sterling resorts. I've decided to stay with Sterling/BRSW (they said they're going to keep the BRSW name) for these reasons:

1. The new manager seems extremely competent. She was great to talk with, could articulate her plans for the future, owned up to the problems they were dealing with, has a business background, is from the area (at least for several years so is invested in the area), and is full of energy and is professional.
2. Sterling has sent me two letters so far explaining the transition and their plans for the future. I like their emphasis on really servicing the renters well (there will be nice new services in that area), communicating well with the owners)
3. I like the BRSW building and it's well situated in Seagrove for our Cottages at the Cottages at Camp Creek.
4. I'm not sure, but I think that the overall fee structure may go down so I may be taking home a little more money from the rentals (again, I'm not sure of this yet).
5. Sterling seems experience with what they do, and seem very invested in marketing BRSW rentals and South Walton.
6. I really don't want to change to a new agency now.

For me, in addition to the things I mentioned above, a real test of a rental agency is how well they clean and maintain their rentals, as well as the quality of the linens (the sheets have to be in good shape and fit the beds well so that they don't come off the edges at night when you're sleeping). I get all my rentals from VRBO (which means a lower fee paid to Sterling), but it would be good to see Sterling bring in more rentals to the area as well.

Right now, I'm very optimistic about Sterling/BRSW because the new manager/company ownership seem to have a lot of good ideas about how to upgrade services for guests and for marketing. And, frankly, I was happy with BRSW before they ran into problems, so Sterling has a good base to build from.
Matt J avatar
Matt JSWGB
#6
If Mary Brown is no longer employed or an owner of Beach Rentals isn't she no longer eligible to serve on the TDC board?
Paula avatar
PaulaBeach Fanatic
#7
If Mary Brown is no longer employed or an owner of Beach Rentals isn't she no longer eligible to serve on the TDC board?

From what I understand, Mary is still employed by BRSW/Sterling. I saw her in her office when I was there last week to meet the new manager to hear what's going on.
bentley williams avatar
bentley williamsBeach Fanatic
#8
The press release said she would still be rental manager.
jpbhen avatar
jpbhenBeach Fanatic
#9
beach rentals of south walton??

what on earth has happened to beach rentals of south walton??? any facts?? :idontno:
salidaco avatar
salidacoBeach Lover
#10
Bought by Sterling resorts.
pokeyBeach Lover
#12
What happened to beachrentalsofsouthwalton.com

I was looking at beach rentals of south walton and the information is very outdated or the pages don't load correctly. I thought I read somewhere where the company had changed hand, but now I can't find where I read that. Are they still in business or is there a different site to find their listings?
Kurt avatar
KurtAdmin
#13
Merged:

The site is working for me. I don't remember seeing ads on it before. I don't know if I've ever seen ads on a site for a rental company before. Seems like it might take traffic away from the owners they are supposed to be serving.
pokeyBeach Lover
#14
Thanks Kurt for moving my post, sorry I didn't search the thread better for this. The few houses I have tried to check availability for seem to not be able to load the calendar. I will try a few more and see what happens. I am correct that the website is still beachrentalsofsouthwalton.com?
Kurt avatar
KurtAdmin
#15
That looks like the right site. Maybe the new owners are working on it.
Matt J avatar
Matt JSWGB
#16
Now it doesn't even load. I'm betting that Sterling is in the process of changing over to their system and usually rental systems aren't very good at merging without some manual input. Many rental software programs are heavily integrated into the website. I would contact them directly to ask about availability.

They are located here: Beaches of South Walton Rental Agencies
pokeyBeach Lover
#18
Great news Ohio Girl, I hope they get it up and running soon.
goeligoBeach ComberAuthor
#19
I was told it would active this week however as of today nothing! In the mean time, the season rapidly approaches and there is no vehicle to advertise our porperties outside of VRBO. Not a good thing for us:bang:
Matt J avatar
Matt JSWGB
#20
I was told it would active this week however as of today nothing! In the mean time, the season rapidly approaches and there is no vehicle to advertise our porperties outside of VRBO. Not a good thing for us:bang:

Don't you have any repeat guests? That's an issue I would definitely be looking at as well.

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