Alys Shoppe is the Friendliest Boutique on Scenic 30A

July 17, 2019 by Audrey Johnson

In the heart of Alys Beach lies the Alys Shoppe, a destination boutique for women’s, men’s and kid’s apparel. The shop has everything you need to spend a week at the beach in style.

Take a morning walk and squeeze in a workout rocking Alys Shoppe’s activewear collection. (You can also pick up activewear at Zuma Wellness Center.) Easy, beachy resort wear at Alys Shoppe takes you from lounging by Caliza pool to having lunch at George’s. Simply add a couple of fun accessories to upgrade the look.

For Women, boutique brands from a to z include Alexis, Sundry, and Zimmerman, to name a few. Coastal Road Leather goods started in Alys Shoppe and is now in over 40 boutiques. Haute Handcrafted Hats is a local brand out of Seaside. Brooke Wright Designs is a colorful line out of Fort Worth, Texas. And although Krewe sunglasses have a tiny house just outside the boutique, they’re fully stocked inside Alys Shoppe as well.

The Alys Shoppe also provides personal shopping and private shopping appointments for their clients. Want to bring your girlfriends on a trip and sip champagne while you shop privately before the store opens? Done. Do you want to meet your favorite designer at a trunk show and tell her all the things you would buy if she would just make them for you? You can have that, too. At Alys Shoppe, concierge level client service is what they do best.

Lots of designers come on vacation and do trunk shows while they’re in town. Past and upcoming showcases include diamond jewelry, bohemian chic apparel, and 14k gold jewelry collections. Alys Shoppe hosts around 8 trunk shows per year.

“We try to incorporate them when most people are going to be in town,” says Director of Retail at Alys Beach Tiffany Fowler.

[SoWal Insider Tip: keep an eye on the SoWal Events Calendar for upcoming Trunk Shows.]

This approach gives customers on vacation an opportunity to pick up that one special piece they’re going to love for the rest of the year. And it gives designers a platform to connect with their customers so they can keep making great designs. It’s a win-win.

Guys love coming in Alys Shoppe, too. The Men’s section is stocked with favorites from brands such as Peter Millar, S.M.N. Jeans, Missoni, and On Cloud -a new running shoe that’s picking up traction everywhere.

Alys Shoppe is also the destination for Alys Beach logoed gear. Straight Down is a golfing brand that's popular with customers. It comes logoed with the iconic butteries that welcome you into the town. Everything from women’s jackets and men’s polos to Turkish towels and baby onesies come affixed with the Alys Beach logo. Shop online for Alys Beach gear at

The shop is expanding their kids’ line, and already have basics like short sleeve t shirts, crib sheets, and adorable baby toys in store. Alys Shoppe also keeps Lego Duplo’s on hand to keep kiddos entertained while mom browses.

While Alys Shoppe expands their collection, the town of Alys Beach is busy expanding as a destination.  

“We were the beginning of the town center, so as these other buildings go up there will be more restaurants and shops coming in,” says Tiffany. “We’re really looking forward to filling out the amphitheater and town center.”

Alys Shoppe is located in the heart of Alys Beach across from the amphitheater. Shop in store Monday - Saturday 10 am - 7 pm and Sunday from 12 pm - 5 pm. Shop online in your pj’s anytime at Stay up to date with the latest on Facebook and Instagram @alysshoppe. For inquiries and special shopping appointments please call (850) 213-5550 or email


Audrey Johnson's picture

Upon realizing that life is too short not to follow her dreams, Audrey moved to the beach and became a writer. SoWal’s pristine beaches inspire her to explore further, look deeper, and do better.

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