The proposed new brand is:
SOUTH WALTON - TO EACH, YOUR BEACH.
Quite original. No more "Beaches of South Walton"
The cost was for the research company's branding study. The Brand recommendation is on the BCC agenda at 4:00 this afternoon.
Now the Big Blue (now black) signs must be redone, new letterhead, redo website, etc.
Here is the proposed new logo:
View attachment 19246
Bob Hudson
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach Fanatic
33,464 views
Edited
Replies
211Bob Hudson
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthor
Found a hidden link on website. Here is a screen shot of the page for downloading the South Walton smartphone app.
Send me a private message if you want the link.
View attachment 19269
I particularly like the Where Am I Button - helps everyone know they are in South Walton - To each, your beach
Disclaimer: A creation of mine Miss Kitty.
Send me a private message if you want the link.
View attachment 19269
I particularly like the Where Am I Button - helps everyone know they are in South Walton - To each, your beach
Disclaimer: A creation of mine Miss Kitty.
Edited
idlewindidlewindBeach FanaticWalton/Okaloosa County and a little south alabama 2,687 postsJoined View profileMessageBeach Fanatic
5-0 Vote
Why does that not suprise me? RINOS all.:angry:
Andy A
Andy ABeach FanaticBlue Mountain Beach4,389 postsJoined View profileMessageBeach Fanatic
Did anyone on the BCC have the good sense to vote against this? Or did they all go along? Anyone who voted for this fiasco should do the decent thing and resign.Not only did no one have the sense to vote against it, there was no time offered to the audience to discuss it. They passed it before anyone knew what was happening. I realize it wasn't a public hearing but....chezzz.
sunspotbaby
sunspotbabySoWal InsiderSanta Rosa Beach5,000 postsJoined View profileMessageSoWal Insider
Did they propose a new safety campaign too? I've heard they aren't running the 'know before you go' ads because they are waiting for the advertising agency to come up with a new one.
Matt J
Matt JSWGB24,862 postsJoined View profileMessageSWGB
I'd like to see full presentation documents. Now I realize that I should be chastised like a 7 year-old for not attending prior meetings, but since my time machine is on the fritz perhaps SJ could point us in that direction? I feel like he's playing lifeguard while holding the swimmers under the water with the rescue pole.
scooterbug44
scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal Expert
Not everyone can attend every single meeting for every single thing - that's why we hire/elect people and pay them $$ to oversee these things and to be the oversight for these things.
Lately, I want a refund.
Lately, I want a refund.
Bob Hudson
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthor
I have obtained a off copy of the entire lkm presentation. It is over 24MB in size. No way to upload it to Sowal.
Looking for someone to host a file of that size that is willing to absorb the required bandwidth and storage.
Looking for someone to host a file of that size that is willing to absorb the required bandwidth and storage.
Edited
scooterbug44
scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal Expert
Can you compress it? :idontno:
Matt J
Matt JSWGB24,862 postsJoined View profileMessageSWGB
I have obtained a off copy of the entire lkm presentation. It is overrun 24MB in size. No way to upload it to Sowal.
Looking for someone to host a file of that size that is willing to absorb the required bandwidth and storage.
E-mail sent.
Can you compress it? :idontno:
It's probably PDF so already compressed.
Bob Hudson
Bob HudsonBeach FanaticSanta Rosa Beach1,066 postsJoined View profileMessageBeach FanaticAuthor
E-mail sent.
It's probably PDF so already compressed.
File sent - thanks for your help.
Matt J
Matt JSWGB24,862 postsJoined View profileMessageSWGB
Edited
Matt J
Matt JSWGB24,862 postsJoined View profileMessageSWGB
$1.3 million for vague clip art and bad grammar. :clap:
scooterbug44
scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal Expert
Not Found
The requested URL /BSW-BRAND was not found on this server.
Apache/2.2.3 (CentOS) Server at flvhosting.com Port 80
:idontno:
The requested URL /BSW-BRAND was not found on this server.
Apache/2.2.3 (CentOS) Server at flvhosting.com Port 80
:idontno:
wrobert
wrobertBeach FanaticDeFuniak Springs4,132 postsJoined View profileMessageBeach Fanatic
I also wonder if any others in the community have any comments on what would be a good selling price. :idontno:
You would think they would get this sort of thing worked out in advance. I have owned that domain since 1997 and have had more calls about it starting about 90 days ago then anything you could imagine. What I have been offered before this happened would barely cover my expenses all these years.
Beach Runner
Beach Runnerbeats on hoodNear the ATL and in SoWal as often as possible15,269 postsJoined View profileMessagebeats on hood
Not FoundTry http://flvhosting.com/BSW-BRAND-PRESENTATION-BCC.pdf
The requested URL /BSW-BRAND was not found on this server.
Apache/2.2.3 (CentOS) Server at flvhosting.com Port 80
:idontno:
Matt J
Matt JSWGB24,862 postsJoined View profileMessageSWGB
Fixed it, the link was pasted wrong.
Bob was also able to shrink it to 1.9MB for all the dial-up/phone users.
Bob was also able to shrink it to 1.9MB for all the dial-up/phone users.
idlewindidlewindBeach FanaticWalton/Okaloosa County and a little south alabama 2,687 postsJoined View profileMessageBeach Fanatic
Darn, I could have provided this and charged alot less than 1.3 mill. Can anyone say SUCKER.:roll:
scooterbug44
scooterbug44SoWal ExpertSowal16,706 postsJoined View profileMessageSoWal Expert
Per BR's link I got it - Bob's posted photos were actually far better than the actual product.
ARE YOU KIDDING ME?!?
Luggage falling off an SUV? That's how we want to position ourselves in peoples' minds? As the crap that falls off as they accelerate to leave?
28 pages and only one picture of the beach - reused several times.
Money well spent. :sarc: Look at the presentation. Each page is $46K - well above the average yearly income for a Walton resident. Am I being overly harsh?
Is there a high school graphics/art/media class that we could have take a stab at it? How cool would that be for the Sowal kids to design ads and commercials and then get to see them?
ARE YOU KIDDING ME?!?
Luggage falling off an SUV? That's how we want to position ourselves in peoples' minds? As the crap that falls off as they accelerate to leave?
28 pages and only one picture of the beach - reused several times.
Money well spent. :sarc: Look at the presentation. Each page is $46K - well above the average yearly income for a Walton resident. Am I being overly harsh?
Is there a high school graphics/art/media class that we could have take a stab at it? How cool would that be for the Sowal kids to design ads and commercials and then get to see them?
Edited
lenzoe
lenzoeBeach FanaticAtlanta/Seagrove595 postsJoined View profileMessageBeach Fanatic
I realize a power point of a marketing presentation is only part of the presentation. Usually there's a lot of talking by a charismatic sales person and details come across that aren't in the hard copy of the presentation. However, even given that, this seems pretty light weight.
There are a couple of big questions:
1) One of the stated goals is to "Drive qualified traffic to BSW.com and
partner landing pages. The big question related to this is -- in any of their workshops, did they address the the fact that the current BSW.com web site is mediocre as an area marketing tool, and is any part of the 1.3 Million budget going to overhauling or redesigning that site? Or is that going to be extra money? If not, what are any people that they drive to the current site supposed to do once they get there?
2) Where's the social networking material?
There's no mention of social networking or any planned use of it in as a mechanism to capitalize on those 49 percent of the people that actually know where they are. Why not? There's this thing called facebook that I've heard is a pretty big thing nowadays. Not sure how to use that myself, but I'd hope that a modern advertising firm would have a good idea on how to work that into a marketing campaign. All I see are the old standards -- print, broadcast, plus "mobile" thrown in. No real web/social networking strategy.
There are a couple of big questions:
1) One of the stated goals is to "Drive qualified traffic to BSW.com and
partner landing pages. The big question related to this is -- in any of their workshops, did they address the the fact that the current BSW.com web site is mediocre as an area marketing tool, and is any part of the 1.3 Million budget going to overhauling or redesigning that site? Or is that going to be extra money? If not, what are any people that they drive to the current site supposed to do once they get there?
2) Where's the social networking material?
There's no mention of social networking or any planned use of it in as a mechanism to capitalize on those 49 percent of the people that actually know where they are. Why not? There's this thing called facebook that I've heard is a pretty big thing nowadays. Not sure how to use that myself, but I'd hope that a modern advertising firm would have a good idea on how to work that into a marketing campaign. All I see are the old standards -- print, broadcast, plus "mobile" thrown in. No real web/social networking strategy.
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