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Indigo Jill

Beach Fanatic
May 10, 2006
321
14
Point Washington
www.sowalscene.com
Re: Poll: What do you think of the new signs on 30-A?

:clap::clap::clap::clap:

Bravo, Dave! You articulated it all so perfectly IMO!! Can't wait to see how this all plays out.

Thank you for your dedication in keeping Sowal such a beautiful place.

---------- Forwarded message ----------
From: David Rauschkolb <drmail@mchsi.com>
Date: Jan 11, 2008 9:21 PM
Subject: Re:Signs on 30-A
To: Tracy Louthain < tlouthain@beachesofsouthwalton.com>
CC: Claire Bannerman
CC: Kris Titus

Hi Tracy,

About 15 years ago I originally approached the TDC as President of the Scenic 30-A Business Association with the idea of naming each beach community. Because we did not have the funds to pay for the signs I asked the TDC to fund the project if I came up with the design and placed them. TDC graciously accepted and has maintained the signs since then. I want you to know that I support your efforts and felt great that a new generation of signs would be good for the area.

I have done my best to calm the storm brewing on SoWal and all over regarding negative opinions about the look of the new signs. I am sure you know you have a local public relations disaster on your hands. People are coming to me because I designed the old signs and I have tried to tell them "just give it time, they will blend in over time" "It's part of a comprehensive plan that will give the area continuity and connectedness" and so on.

Basically, every person I have spoken to hates the new signs. All I hear is they are too big, too high and too blue. I have not heard one positive comment yet.

Regardless of what has been spent, I strongly suggest you rethink and redesign new ones regardless of the cost. I know what it takes to plan and implement something of this magnitude but I really feel if this many people dislike the signs now just wait until the season. People are likening the area to Disney.

I suggest you work with Claire Bannerman on creating a design that incorporates the Beaches of South Walton logo with the words "Scenic 30-A" because it will be a scenic route soon. I would be happy to work with you as well.

The signs should be much smaller and lower to the ground and made of a material that long lasting and is indigenous to the area; I suggest cypress. At any rate, I strongly suggest you act quickly to form a plan. I am happy to help in any way. PR, design or otherwise. Please call me or email me if I may be of any assistance. Thank you. 865-1061

Sincerely,


Dave Rauschkolb
 

Dave Rauschkolb

Beach Fanatic
Jul 13, 2005
1,004
791
Santa Rosa Beach
Re: New signs on 30A designating communities

---------- Forwarded message ----------
From: David Rauschkolb <drmail@mchsi.com>
Date: Jan 11, 2008 9:21 PM
Subject: Re: Out of Office AutoReply:
To: Tracy Louthain < tlouthain@beachesofsouthwalton.com>
CC: Claire Bannerman
CC: Kris Titus

Hi Tracy,

About 15 years ago I originally approached the TDC as President of the Scenic 30-A Business Association with the idea of naming each beach community. Because we did not have the funds to pay for the signs I asked the TDC to fund the project if I came up with the design and placed them. TDC graciously accepted and has maintained the signs since then. I want you to know that I support your efforts and felt great that a new generation of signs would be good for the area.

I have done my best to calm the storm brewing on SoWal and all over regarding negative opinions about the look of the new signs. I am sure you know you have a local public relations disaster on your hands. People are coming to me because I designed the old signs and I have tried to tell them "just give it time, they will blend in over time" "It's part of a comprehensive plan that will give the area continuity and connectedness" and so on.

Basically, every person I have spoken to hates the new signs. All I hear is they are too big, too high and too blue. I have not heard one positive comment yet.
- Hide quoted text -

Regardless of what has been spent, I strongly suggest you rethink and redesign new ones regardless of the cost. I know what it takes to plan and implement something of this magnitude but I really feel if this many people dislike the signs now just wait until the season. People are likening the area to Disney.

I suggest you work with Claire Bannerman on creating a design that incorporates the Beaches of South Walton logo with the words "Scenic 30-A" because it will be a scenic route soon. I would be happy to work with you as well. The signs should be much smaller and lower to the ground and made of a material that long lasting and is indigenous to the area; I suggest cypress. At any rate, I strongly suggest you act quickly to form a plan. I am happy to help in any way. PR, design or otherwise. Please call me or email me if I may be of any assistance. Thank you. 865-1061

Sincerely,


Dave Rauschkolb
 

Teresa

SoWal Guide
Staff member
Nov 15, 2004
30,893
9,500
South Walton, FL
sowal.com
Re: Poll: What do you think of the new signs on 30-A?

6963367.jpg


Not intended to imply that we should destroy the signs by vandalism, just that the TDC needs to pony up and have them painted a nice neutral green or tan. They should take some notes from WaterColor regarding sign colors. Also, the bold text on the directional signs should not be so heavy. I have excellent vision, though I find the text very difficult to read. Not to mention, I have to completely take my eyes off the road to read the signs as I pass under them. Terrible mistake, though I realize that the one at 395 in front of the Seagrove Market may be that tall for drivers to see as they are egressing from roads.

maybe dave's letter will help get NEW signs altogether.

but please don't paint them highway sign green. I would prefer the blue. you know, the color isn't what bothers me that much. it's the whole design.
 

Smiling JOe

SoWal Expert
Nov 18, 2004
31,644
1,773
Re: Big blue signs in SoWal [merged poll]

The color is what bothers me, and I agree, no bright hwy green. I was going for the green color of the top, or something along those lines, maybe a few shades lighter.
 

Paula

Beach Fanatic
Jan 25, 2005
3,747
442
Michigan but someday in SoWal as well
Re: New signs on 30A designating communities

---------- Forwarded message ----------
From: David Rauschkolb <drmail@mchsi.com>
Date: Jan 11, 2008 9:21 PM
Subject: Re: Out of Office AutoReply:
To: Tracy Louthain < tlouthain@beachesofsouthwalton.com>
CC: Claire Bannerman
CC: Kris Titus

Hi Tracy,

About 15 years ago I originally approached the TDC as President of the Scenic 30-A Business Association with the idea of naming each beach community. Because we did not have the funds to pay for the signs I asked the TDC to fund the project if I came up with the design and placed them. TDC graciously accepted and has maintained the signs since then. I want you to know that I support your efforts and felt great that a new generation of signs would be good for the area.

I have done my best to calm the storm brewing on SoWal and all over regarding negative opinions about the look of the new signs. I am sure you know you have a local public relations disaster on your hands. People are coming to me because I designed the old signs and I have tried to tell them "just give it time, they will blend in over time" "It's part of a comprehensive plan that will give the area continuity and connectedness" and so on.

Basically, every person I have spoken to hates the new signs. All I hear is they are too big, too high and too blue. I have not heard one positive comment yet.
- Hide quoted text -

Regardless of what has been spent, I strongly suggest you rethink and redesign new ones regardless of the cost. I know what it takes to plan and implement something of this magnitude but I really feel if this many people dislike the signs now just wait until the season. People are likening the area to Disney.

I suggest you work with Claire Bannerman on creating a design that incorporates the Beaches of South Walton logo with the words "Scenic 30-A" because it will be a scenic route soon. I would be happy to work with you as well. The signs should be much smaller and lower to the ground and made of a material that long lasting and is indigenous to the area; I suggest cypress. At any rate, I strongly suggest you act quickly to form a plan. I am happy to help in any way. PR, design or otherwise. Please call me or email me if I may be of any assistance. Thank you. 865-1061

Sincerely,


Dave Rauschkolb

:clap:Sounds like a workable plan that would be most appreciated. I didn't vote because I haven't seen the signs, but the sentiment on this board sure sounds like they're an eyesore and inconsistent with the scenic vision of the area and locals.
 

up4golf

Beach Lover
Nov 23, 2007
145
0
Re: Big blue signs in SoWal [merged poll]

today i saw a foundation for another sign it is at the washinton county border on hwy 20 east . that's cowford there i think about 4-5 miles east of bruce. soon we will be able to find "disney" from every entrance to walton county. can we have to much mouse, beach mouse i mean?
 

Smiling JOe

SoWal Expert
Nov 18, 2004
31,644
1,773
Re: Big blue signs in SoWal [merged poll]

5,203 spying on this thread, and I've yet to see one positive comment on them.
 

up4golf

Beach Lover
Nov 23, 2007
145
0
Re: Big blue signs in SoWal [merged poll]

where can a person buy one of the old signs? are they on ebay yet? i will make the first bid.
 

Minnie

Beach Fanatic
Dec 30, 2006
4,328
829
Memphis
Re: Big blue signs in SoWal [merged poll]

5,203 spying on this thread, and I've yet to see one positive comment on them.

that would represent only the number of times the thread had been viewed, not the number of spys. :cool:

Could be the same people reading it over and over. :clap:
 
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