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chrisv

Beach Fanatic
Nov 15, 2004
630
75
Freeport, Florida
so is this final? couldn't tell from the article.

From what I understand, it is to be presented at the chamber meeting in March (PCB.) I don't believe it is final, or binding.

I second that Kurt should be the point-man on the marketing of the area, and y'all are right that we already have a cohesive name for the area- Emerald Coast.
 

TooFarTampa

SoWal Insider
From what I understand, it is to be presented at the chamber meeting in March (PCB.) I don't believe it is final, or binding.

I second that Kurt should be the point-man on the marketing of the area, and y'all are right that we already have a cohesive name for the area- Emerald Coast.

Kurt's photos = Best Marketing Tool EVER
SoWal stickers = Funn
Kurt's consultation fees = ????
 

raven

Banned
May 14, 2007
130
0
Raven it is not an experience issue. It is however a "keeping my piece of the pie" issue. Most of these folks want something that will benefit there own business. After living in PCB for 10 years I watched it with gapping jaw. First all of the locals decided that spring break was a bad idea (never really a group just the opinion of local businessmen) who then made millions bull dozing dumpy motels and errecting huge condos. Now 10 years after the "tranformation" the TDC is still dumping money on marketing companies for spring break. Why? After all of that they finally realized that spring breakers from colleges spend vastly more then spring breaking families. Whether beer, cigarettes, food, or clothing college kids will spend more than families. I'm not against families, I would much rather deal with them than drunk over entitled college kids, but families generally do not eat out every meal and watch there pocket books more closely.

None of these business men seems to understand that the overall good a cohesive cross county, cross TDC, joint marketing effort would do for the area. They are all worried that if they do this people who traditionally go to PCB might hear about Destin and go there. They never consider the vice versa and only look at it as spening money there money to market a different area. The PCB TDC will not allow my company to put flyers in there lobby unless it only says PCB. All of the other TDC's have no problem with us saving money by listing all of the locations we serve. Might as well bang your head on a wall, cause it's not likely to change anytime soon.

then it's definitely an experience issue, since any kid whose taken one tourism marketing class understands that the destination is what drives revenue not marketing individual entities. there's always been this kind of fuedal system here, that doesn't serve progress or people. i am not sure why the don't get an outside perspective on this and do thorough marketing research and strategy, instead of making the random determinations you have observed.

p.s. you should know me well enough by now to know i don't mind bloodying up the old forehead if it has the potential to make some change!
 
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Johnny Post

Beach Lover
Jan 13, 2008
67
34
A name that dull to label our beautiful area? How disappointing.

I can see why Rees is a "former" commissioner. With no more concern that the color of the background... can't we see the forest for the trees. And he is a SoWal resident.

Don't mean to sound negative, but it just seems like some common sense by locals would do us all a lot of good.
 

Smiling JOe

SoWal Expert
Nov 18, 2004
31,644
1,773
looks to me that if they were going to spend money on making this area "the beach," they would have made sure that www.thebeach.com was available.

If they go with this new name, "the beach," I guess the TDC will need to change their marketing plan and name to, "The Beach of South Walton," and then they could pull up all of the big blue signs designating the many beaches.

What a bunch of yahoos making decisions. :clap:
 

Matt J

SWGB
May 9, 2007
24,862
9,670
A name that dull to label our beautiful area? How disappointing.

I can see why Rees is a "former" commissioner. With no more concern that the color of the background... can't we see the forest for the trees. And he is a SoWal resident.

Don't mean to sound negative, but it just seems like some common sense by locals would do us all a lot of good.

I'm sure that the quote above was taken either out of context or shortened. If not he seems to have the same sentiment the rest of us do that this marketing plan is beyond stupid and a waste of money.
 

wrobert

Beach Fanatic
Nov 21, 2007
4,132
575
63
DeFuniak Springs
www.defuniaksprings.com
I understand that this group is a private concern. So if a group of businesses wish to get together and do something, at least it seems that they are trying. They are not spending my money unless I voluntarily give it to them. Why the big deal? It is a free country, maybe it will catch on up North, but no reason anyone around here has to pay it much attention.

But I am sure that if the whole thing bothers anyone too much, you can pay your share, join the group, then go about trying to make a change. Or continue to post your dissatisfaction here as the project moves forward.
 

GoodWitch58

Beach Fanatic
Oct 10, 2005
4,810
1,923
I understand that this group is a private concern. So if a group of businesses wish to get together and do something, at least it seems that they are trying. They are not spending my money unless I voluntarily give it to them. Why the big deal? It is a free country, maybe it will catch on up North, but no reason anyone around here has to pay it much attention.

But I am sure that if the whole thing bothers anyone too much, you can pay your share, join the group, then go about trying to make a change. Or continue to post your dissatisfaction here as the project moves forward.


Perhaps this misses the point? In fact, if they implement this marketing plan it will impact all of us...just the way the big blue signs do.

It's not always about money; sometimes it's about taste, message, and community...

We need some leadership with some real vision. This is not rocket science. There are lots of marketing firms that do this. In fact, the firm the TDC has used has certainly done a good job with Beaches of South Walton...why find another firm -- just let them expand what is there -- or at least find a firm that has some experience in branding. JM2cents. It is discouraging to see this kind of thing happen over and over again here in Walton County.
 
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