Conservation By Urination - Freakonomics Blog - NYTimes.com August 6, 2009, 10:09 am
Conservation By Urination
By Freakonomics
According to the Brazilian environmental organization SOS Mata Atlantica, a household that flushes its toilet one less time per day saves more than 1,100 gallons of water per year. So the organization has launched a TV ad campaign encouraging Brazilians to avoid a flush by peeing in the shower. The ad shows cartoons of everyone ? from aliens to King Kong ? urinating in the shower and ends with the slogan: ?Pee in the shower! Save the Atlantic rainforest!? (Hmm: another Pareto improvement?)
Conservation By Urination
By Freakonomics
According to the Brazilian environmental organization SOS Mata Atlantica, a household that flushes its toilet one less time per day saves more than 1,100 gallons of water per year. So the organization has launched a TV ad campaign encouraging Brazilians to avoid a flush by peeing in the shower. The ad shows cartoons of everyone ? from aliens to King Kong ? urinating in the shower and ends with the slogan: ?Pee in the shower! Save the Atlantic rainforest!? (Hmm: another Pareto improvement?)
