I think 30A, and all of South Walton, is unique because of its small town charm with small businesses and 40% state owned preserved land. It is unique in many, many ways. It is not PCB or Destin, and I don't think it wants to ever be. at least I hope not! Its uniqueness and natural beauty is the main draw for residents and visitors. slow down and take in the beauty of dunes, lakes and nature all around. Do some biking, hiking, kayaking, fishing, snorkeling. Have a coffee. Go to an outdoor concert. Dine out. AND drove over to PCB now and then for your Mall Fix, maybe go to Sam's, and eat at Olive Garden.
I do not mind driving to PCB or Destin for chains or shopping, when needed. what I've found though is... it isn't hardly ever needed. It took a while, but I did discover something very interesting. I don't need it. I never did, even though something or someone in the past had me convinced that I did need big stores, malls and chain restaurants.
We do have Grand Blvd - and its enough for now. Pier Park is nice for some. We do enjoy the movies - poor quality and all. But, every time I go there I'm really mad about what a horrible job was done in that overall design/development. It isn't a destination for me, except Target or Dillards every now and then. They can have the rest.
People choose to live here for its uniqueness. It does not involve a wide highway filled with every store and restaurant, the very same that you see in AnyCity, USA. But, my guess is that someday, Hwy 98 will be AnyCity. But, not 30A. 30A is exactly as it should be - but still has growing to do - in its own time, in its own way.
The only thing we're missing in SoWal is a really good family-style, affordable, Mexican restaurant!