Back to Real Estate

Auctions - Where's the Innovation?

Beach Lover
6,778 views
Sorry for the long post but was hoping some of my thoughtful SoWalians would appreciate the topic.

Are there any auction houses out there bringing truly unique and different approaches to the way auctions are run in order to increase the participation and ultimately the price offered for properties?

Until recently I never knew how many different types of auctions there were. I only knew that there was something that just didn't feel right about the prospect of winning an auction. If you win, everyone else valued the property less than what you offered. How can anyone feel good about that?

I came across the following book and discovered a whole new world of how auctions are run...

Amazon.com: The Art of Strategy: A Game Theorist's Guide to Success in Business and Life: Avinash K. Dixit, Barry J. Nalebuff: Books

Some examples:

  • English auction, also known as an open ascending price auction. This type of auction is arguably the most common form of auction in use today. Participants bid openly against one another, with each subsequent bid higher than the previous bid. The auction ends when no participant is willing to bid further, at which point the highest bidder pays their bid.

  • Dutch auction also known as an open descending price auction. In the traditional Dutch auction the auctioneer begins with a high asking price which is lowered until some participant is willing to accept the auctioneer's price. The winning participant pays the last announced price.

  • Sealed first-price auction, In this type of auction all bidders simultaneously submit sealed bids so that no bidder knows the bid of any other participant. The highest bidder pays the price they submitted. This type of auction is distinct from the English auction, in that bidders can only submit one bid each. Furthermore, as bidders cannot see the bids of other participants they cannot adjust their own bids accordingly.

  • Vickrey auction, also known as a sealed-bid second-price auction. This is identical to the sealed first-price auction except that the winning bidder pays the second highest bid rather than their own. (I like that!) This is very similar to the proxy bidding system used by eBay, where the winner pays the second highest bid plus a bidding increment. Although extremely important in auction theory, in practice Vickrey auctions are rarely used. (Why?)

  • No-reserve auction (NR), also known as an absolute auction, is an auction in which the item for sale will be sold regardless of price. From the seller's perspective, advertising an auction as having no reserve price can be desirable because it potentially attracts a greater number of bidders due to the possibility of a bargain. (But you better be truthful!)

  • Reserve auction is an auction where the item for sale may not be sold if the final bid is not high enough to satisfy the seller - that is, the seller reserves the right to accept or reject the highest bid.

  • Round robin auction is a variant of the English auction sometimes used to sell real estate. Potential buyers inspect the property, and then place bids before a certain deadline. Then each potential buyer is contacted by phone in a round robin fashion, told the highest bid to that point, and offered the chance to keep their previous bid, raise their bid, or drop out of the auction.

  • Japanese Auction: The main feature of the Japanese auction is that bidders must bid at each level to remain in the running for the featured item. Think of a room full of people willing to participate and everyone has their hand raised. As the price rises, hands are dropped, the last person with their hand raised wins.
There is a fascinatingly deep amount of academic research available on different auction types. The key findings are:

- According to "game theory", with a large enough pool of bidders, each auction type results in the same average price (see 2002 Nobel Prize in Economics)
- Prices will be maximized when you have a large pool of bidders

And that's the rub. If auction houses got more creative with the "way" they were auctioning properties, maybe they would attract more buyers?

I especially like the Vickrey / eBay process where the winner pays the 2nd highest price + a nominal increment. You can even combine this with a sealed auction where the winner pays the next highest bid. That in itself should increase the number of bids auction houses are getting!

I think there is some opportunity for innovation in the auction process. Maybe an auction house will get creative with how they run auctions - I think they will be a big part of the "clearing out" process over the next few quarters. It's all about volume - volume of houses listed and volume of buyers bidding.

Replies

38
SHELLY avatar
SoWal Insider
#2
Here's the best way to run an auction for maximum attendance and best market price....ABSOLUTE...period. People with money to spend don't like being bogged down with details.

PS: Adding some great snacks will help bump up attendance.

.

Edited

Smiling JOe avatar
SoWal Expert
#3
nor do people with money and intentions on buying, like to fly down here to an auction, only to learn that the property on which they wanted to bid was being pulled from the auction, during the auction.

I just read the definition for:
Dutch auction also known as an open descending price auction. In the traditional Dutch auction the auctioneer begins with a high asking price which is lowered until some participant is willing to accept the auctioneer's price. The winning participant pays the last announced price.

This is what I've been saying would work well in both bringing out people and getting bids in our current real estate market. I just didn't know it was called a "Dutch Auction." This is exactly how retail stores, wishing to eliminate old inventory, run things. Your buyer pool gets larger as a property goes through the auction, so competition heats up, as does motivation to jump on it quickly.
Beach Fanatic
#4
ABSOLUTE is absolutely the only auction for housing. We have had a few reserve auctions that were pitiful failures. With multiple lending institutions and now the feds involved with ownership, we are stuck in a terrible position of trying to short sale properties where the mortgage is already foreclosed on. Dumb and Dumber.
Joe Mammy avatar
Beach Lover
#5
I remember when SmilingJOe gave us his Dutch auction idea last year. I liked it then and I like it now. Forget absolute, start high and go down until you get an offer- brilliant!

With absolutes, I've seen the mysterious "proxy bidder" come in over the phone and win when it looked like someone was about to get a steal. Yeah, very fishy.
Beach Fanatic
#6
i hear ya jo's..but mysterious proxy bidders are available to crazy dutch bustard auctioneers as well. When you get to your reserve, in comes the call before you get to the steal of a deal number. Either it is for sale or not. honesty can be lacking in any kind of auction.
Smiling JOe avatar
SoWal Expert
#7
IMO, I don't think phone and internet bids at auctions should be accepted. If you want the property, show up. The Gov't auctions are not done on the internet. You have to show up on the steps of the Court House to bid.
Beach Fanatic
#8
as you well know those court house steps auctions are a joke as well. Banks retain 99.99% of those due to their high loan amounts. They are in effect reserve auctions. At this point in time as long as banks can wait for the bail out there is no incentive to get them off the books.
Smiling JOe avatar
SoWal Expert
#9
I agree, Busta. The only reason I bring up the Court House step auctions is because they allow only the people present, to bid.
dgsevier avatar
Beach Fanatic
#10
I guess I just never realized how many variants of "auctioning" there are. Fascinating.
Beach Comber
#11
Are there any auction houses out there bringing truly unique and different approaches to the way auctions are run in order to increase the participation and ultimately the price offered for properties?


Wow?what a great question, and one that I have been asked many times. Let me start by saying how pleased I am that you have taken the time to research the auction process and offer constructive criticism to a process that I am obviously a big fan of.

The quick answer is that there is not a quick answer to this question. I myself have wondered if there are better ways to do auctions than the traditional ?outcry? style that we are accustomed to. In my travels with the NAA (National Auctioneers Association), I have witnessed other auction methods including the Dutch method with which you are championing. This is most commonly used for items that are not of great value and in situations where the items need to be sold very quickly. If you think about it, there is only one bid and it is over. You lose the benefit of competitive bidding and the emotional aspect of buying real estate. There is also a psychological reason why this method is not well suited for real estate. While there is an emotional aspect to buying real estate, we are all well aware that there is an even bigger emotional aspect to selling real estate. In the Dutch method, the price is constantly dropping until someone bids. The falling price has a negative impact on a seller versus the outcry method where the price is being bid higher and higher.

The best example of the Dutch method can be seen at the Aalsmeer Flower Auction that takes place everyday in the Netherlands. If you get a chance, look it up on the web. It is a fascinating operation in a building roughly 846,000 square meters in size.

I have also been a part of sealed bid auctions and Japanese auctions. Sealed bid auctions are most commonly used in situations where either the seller or the buyers will want to maintain a level of confidentiality. You will see Japanese auctions many times on cruise ships that conduct art auctions.

The common theme among all the other auction types is that the item being sold is not unique, does not benefit from competitive bidding, and it usually does not invoke a level of emotion.

From real estate and fine art, to classic cars and collectibles, no other auction method has proven to be more successful at achieving a maximum price than a live ?outcry? style auction that fosters competitive bidding and is conducted by a professional auctioneer. Every time I have been asked why we do not use other auction methods, the question came from someone who did not want to compete against other bidders. In other words, they thought the price would go higher at an outcry auction.

I did feel that your comment about auction houses getting creative was somewhat belittling to our sellers. I know that was not your intention, but everyone should understand that the people who come to us consider auctions to be very creative and an exciting alternative to traditional real estate sales. In most cases, they have had enough of their realtor telling them that in order to attract a buyer they are going to have to lower their list price (yes, the same list price their realtor told them to list it at in the first place).

Also, I would like to address the part of your post that criticized the amount of buyers at auctions. At our recent auction at the Santa Rosa Beach Club, we had over 200 people in attendance and successfully sold and closed 12 of the 14 properties up for auction that day. How many more bidders did we need? What other process has produced that kind of crowd and contracts in this market? We had another auction earlier this year that had an estimated crowd of 900+. There is an assumption among some people that an auction is an auction and it doesn?t matter who conducts it, the result will be the same. This couldn?t be further from the truth. I have worked a long time to make auctions a more accepted form of selling real estate and to make the process more exciting and more professional. I invite anyone reading this response to stop by our office sometime and see first hand the effort, the professionalism and the thought we put into selling every one of our properties. We are constantly tweaking the process and trying new creative techniques to enhance the experience for our buyers and sellers. And as hard as we try, we are not successful 100% of the time. But I will defend our success rate and the prices we achieve against any other sales method?.auction or traditional.
I apologize for the long response, but I appreciate your post and the opportunity to respond.
Smiling JOe avatar
SoWal Expert
#12
Although I understand your point, I disagree with your statement that a Dutch auction eliminates the competition from the buyer pool. The competition comes in the event of seeing who can sit on their checkbook the longest. If you sit too long, you lose.

I also think that if the Dutch auction is noted as being helpful in getting quick sales, it should be the one most needed and most used right now. For potential bidders to make arrangements and travel plans to come to an auction, only to be informed during the auction that a property is being pulled, is doing a disservice to the buyers and sellers. After one or two occasions of that happening, buyers will no longer attend the auctions.

... everyone should understand that the people who come to us consider auctions to be very creative and an exciting alternative to traditional real estate sales. In most cases, they have had enough of their realtor telling them that in order to attract a buyer they are going to have to lower their list price (yes, the same list price their realtor told them to list it at in the first place).

Wow! Real estate values change very frequently. If the seller is still working with a price which he or she agreed to, six months after placing it on the market, the seller isn't recognizing that there are not buyers at that price. As a Realtor, I rarely get someone to agree to the start the pricing at the lower end of the pricing range which I give them. In this market, you have to start with an aggressively low price to make the sale, and I will add that if they started with the aggressively-lower price, they would be more likely to make the sale quickly, as the average listing receives the most interest within the first 21 days of it hitting the market. Many sellers are unwilling to jump ahead of the downward trending curb, until they decide to send the property to an auction. Time is money.
Banned
#13
I also think that if the Dutch auction is noted as being helpful in getting quick sales, it should be the one most needed and most used right now. For potential bidders to make arrangements and travel plans to come to an auction, only to be informed during the auction that a property is being pulled, is doing a disservice to the buyers and sellers. After one or two occasions of that happening, buyers will no longer attend the auctions.


I have been to hundreds of auctions for both merchandise and real estate and IMO the English method is the only way to go for real estate. you should go to an auction with a price in mind but you will always question yourself. As we all know, an item is only worth what someone will pay for it, no more, no less. In The Dutch auction as the price drops near my target, I begin to wonder if I'm right. On a small item I think "so what, I want it", but real estate is a huge investment and with no other feed back from the crowd you start to think " hell, I might be too high", also in the Dutch auction the price is continually descending. From a sellers stand point I would want the price going in the other direction. With the the English method the bidders start where ever they want and it goes up from there. With active bidding it can get quite exciting and competitive. I have also seen where a property may not meet reserve, so the auctioneer will pause the action and consult the property owner and the bidder to see if the first will come down and second will go up to some happy agreement. If you can get a bidder in a dutch auction to reverse direction I'd like to see it.
You state that a property being pulled from the auction is a disservice to the buyers and sellers. This is not accurate, it is the seller who pulls his/her property, not the auctioneer. No one can be forced to sell. I have seen auctioneers get very upset about this because if it does not sell, they do not get paid.
I purchased my home here in sowal with the traditional method using a realtor. In the same month of the same year I paid $95,000 less than the identical home across the street, this was new construction so all was equal.
I made an offer and got lucky. I'm curious as to what would have happened at auction.
From my viewpoint both methods of selling are very effective with the auction method having the edge for speed and excitement.
Banned
#14
Wow! Real estate values change very frequently. If the seller is still working with a price which he or she agreed to, six months after placing it on the market, the seller isn't recognizing that there are not buyers at that price. As a Realtor, I rarely get someone to agree to the start the pricing at the lower end of the pricing range which I give them. In this market, you have to start with an aggressively low price to make the sale, and I will add that if they started with the aggressively-lower price, they would be more likely to make the sale quickly, as the average listing receives the most interest within the first 21 days of it hitting the market. Many sellers are unwilling to jump ahead of the downward trending curb, until they decide to send the property to an auction. Time is money.

I was re-reading your post and I hadn't noticed before that you are a realtor.

Not being an auctioneer or a licensed real estate agent myself, I was curious about your statement concerning someone not agreeing to the pricing range you recommend. Are you saying you will sign a listing contract with a client knowing you will not sell their property at the price they want? I'm not trying to be critical, it's just that I don't understand. You state that time is money, if so, are you not wasting their time?

Can anyone explain if this is the norm for real estate sales?
Smiling JOe avatar
SoWal Expert
#15
I was re-reading your post and I hadn't noticed before that you are a realtor.

Not being an auctioneer or a licensed real estate agent myself, I was curious about your statement concerning someone not agreeing to the pricing range you recommend. Are you saying you will sign a listing contract with a client knowing you will not sell their property at the price they want? I'm not trying to be critical, it's just that I don't understand. You state that time is money, if so, are you not wasting their time?

Can anyone explain if this is the norm for real estate sales?

I am not stating that at all. I typically give a suggested price range of where I think they should price their property. What I said was that rarely do the sellers ever go with the lower end of my suggested price range, even after learning that pricing it on the lower end will typically gain more interest from buyers.

Thanks for asking. :wave: I don't mind walking away from listings which the seller won't realistically price the property.
Banned
#16
I am not stating that at all. I typically give a suggested price range of where I think they should price their property. What I said was that rarely do the sellers ever go with the lower end of my suggested price range, even after learning that pricing it on the lower end will typically gain more interest from buyers.

Thanks for asking. :wave: I don't mind walking away from listings which the seller won't realistically price the property.


Thank you for the reply, we only learn by asking questions.
Smiling JOe avatar
SoWal Expert
#17
Absolutely.
Banned
#18
IMO, I don't think phone and internet bids at auctions should be accepted. If you want the property, show up. The Gov't auctions are not done on the internet. You have to show up on the steps of the Court House to bid.


I was at the saturday Roebuck auction when three of the Pirates Bay units were sold to a phone bidder. I ran into the owners and they said they accepted the offer, so I think you have to allow phone bidders, why exclude buyers?

If you had a buyer sitting in front of you making an offer and a qualified buyer
phoned and made a higher offer would you accept it or tell them to get on a plane and make the offer in person, of course not.
Smiling JOe avatar
SoWal Expert
#19
I think they should be excluded unless it can be proven that they are a real person with real funds and interest in purchasing. Hell, we don't even know if anyone at all is actually on the phone, other than the auctioneer's rep. I guess for that matter, the auction company could plant "bidders" in the audience. I may be changing my position on the phone bidders.
Joe Mammy avatar
Beach Lover
#20
I was at the saturday Roebuck auction when three of the Pirates Bay units were sold to a phone bidder. I ran into the owners and they said they accepted the offer, so I think you have to allow phone bidders, why exclude buyers?

We'll just keep an eye on these Pirates Bay units and see if they close.
AAbsolute avatar
Banned
#21
We'll just keep an eye on these Pirates Bay units and see if they close.

Do you know how Auction Companies qualify phone bidders?

A home inspector told me the other day that he has seen auctions won by a party who was granted a home inspection provision which let the Buyer walk pending inspection results. This seems real out of line with the Auction process theory. What do you know?
Joe Mammy avatar
Beach Lover
#22
Do you know how Auction Companies qualify phone bidders?

No.

And I've seen the phone bidder win when someone was about to get a great deal.

That is why it is a simple process to just watch to see if these units from the phone bidder close.

Roebuck listed 5 active Pirates Bay:
http://ecarmls.com/EmeraldReports/listings.asp?ID=4915451853

The auction site states that they will (should) close within 30 days. Let's see if they do.

Poppy, since you knew the owners do you know which 3 of the 5 were sold to the phone bidder?
AAbsolute avatar
Banned
#23
No.

And I've seen the phone bidder win when someone was about to get a great deal.

That is why it is a simple process to just watch to see if these units from the phone bidder close.

Roebuck listed 5 active Pirates Bay:
http://ecarmls.com/EmeraldReports/listings.asp?ID=4915451853

The auction site states that they will (should) close within 30 days. Let's see if they do.

Poppy, since you knew the owners do you know which 3 of the 5 were sold to the phone bidder?


Seems like having phone bidders is an excellent way to have an unannounced reserve.
Banned
#24
Poppy, since you knew the owners do you know which 3 of the 5 were sold to the phone bidder?


I don't know the sellers, I met them briefly outside the contract room.

As far as phone bidders go, I know a lot of people don't like the competition, especially if you can't see them. If you watch auctions on the tube you will always see phone bidders.

I not sure waiting for the closing is a fair way to judge the bidding. A house I purchased years ago had three contracts that failed, I didn't suspect foul play. I don't have any data but I would guess buyers try to back out all the time and there is a 3 day recision on condos anyway.

It seems as if some of you on this thread aren't very trusting of auctions. Is it from personal experience, rumors, or what? Maybe auctions just aren't for you.
AAbsolute avatar
Banned
#25
I don't know the sellers, I met them briefly outside the contract room.

As far as phone bidders go, I know a lot of people don't like the competition, especially if you can't see them. If you watch auctions on the tube you will always see phone bidders.

I not sure waiting for the closing is a fair way to judge the bidding. A house I purchased years ago had three contracts that failed, I didn't suspect foul play. I don't have any data but I would guess buyers try to back out all the time and there is a 3 day recision on condos anyway.

It seems as if some of you on this thread aren't very trusting of auctions. Is it from personal experience, rumors, or what? Maybe auctions just aren't for you.

I love the concept of auction. I can't understand how an auction would work with the bi-furcation of a recission clause. Do they re-invite everyone back out and start where they left off in the bidding when someone elects not to purchase? It seems the recission period or other inspection option kick out period should be the days prior to the auction.

Exactly how do you reassemble the bidders and recapture the momentum after the "winner" negates their winning bid?
Smiling JOe avatar
SoWal Expert
#26
...I would guess buyers try to back out all the time and there is a 3 day recision on condos anyway.

It seems as if some of you on this thread aren't very trusting of auctions. Is it from personal experience, rumors, or what? Maybe auctions just aren't for you.
I'll have to research the specifics on the recision period on condos to see if that includes auctions. This is the first time I've seen that brought forth with auctions.

I've been to auctions which appeared to be legit and professional, and I've been to auctions, including local ones, where I heard blatant lies from the auctioneers' handlers, during the auction, to try and increase bids. I also have a problem with companies which advertise auctions as Absolute, when they are not absolute when they get to the auction floor, IF they get to the auction floor. I think they are falsely advertising when that happens. I'd like to see some ethics and morals from ALL of the auction companies, not just one or two companies, here and there. I'd also like to see some commitment from the sellers who sign up to have their property auctioned as absolute. (I have other issues with many auction companies advertisements, but I won't go into those now.

Checking your forum account

Please wait while we verify your forum account.