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St. Joe Club & Resorts private membership club

Kurt avatar
KurtAdmin
23,484 views
http://www.stjoeclub.com

The St. Joe Company (NYSE: JOE) ("St. Joe") today announced that it is launching St. Joe Club & Resorts, a private membership club that will provide access to a diverse offering of benefits and privileges at Shark's Tooth Golf Club, WaterSound® Beach Club and Camp Creek® Golf Club in addition to other St. Joe® owned and operated facilities such as the award-winning WaterColor® Inn & Resort and Fish Out of Water® restaurant. As part of St. Joe Club & Resorts, the Company is expanding its vacation rental management services. Traditionally, St. Joe has only managed luxury homes in its real estate developments of the WaterColor and WaterSound Beach communities, but now it is offering luxury vacation home management services to homeowners in communities along the prestigious Highway 30A.


"Given the company's proven track record of managing award-winning club and resort operations and the increasing vacation-rental occupancies in this region of Florida, the timing is right to expand our luxury vacation home management operations," says Park Brady, CEO for The St. Joe Company. "This is a game changer for the business of vacation rental management on 30A. We believe our owners already have the best property management and resort rental rates. We are now giving our owners membership in and their rental guests access to St. Joe Club & Resorts. This significant competitive advantage will be of great benefit to the owners in the St. Joe Club and Resorts vacation rental program. In addition, we are providing a better value to our current club members through a more enhanced membership program."


Homeowners who have St. Joe Club & Resorts manage their vacation home may become members of St. Joe Club and Resorts, which will provide them and their rental guests access to amenities and benefits not available to the public. "We are adding value to homeowners for choosing St. Joe Club & Resorts rental management over that of other vacation rental companies," said Patrick Murphy, Vice President of Operations for The St. Joe Company. "Registered guests and the owners of St. Joe-managed vacation homes will have access to Camp Creek Golf Club, the WaterSound Beach Club and Shark's Tooth Golf Club."


St. Joe Club & Resorts amenities include the WaterSound Beach Club; three 18-hole championship golf courses-Shark's Tooth, Camp Creek and SouthWood; one six-hole executive golf course-OriginsSM; two tennis facilities; and a fitness center as well as numerous privileges including dining, recreational activities and social events. Four membership levels are available: Full, Limited Golf, Social and Resort and access to facilities or benefits are based on membership level.


"St. Joe has built a reputation of providing quality service as demonstrated through the numerous accolades the WaterColor Inn and Resort has received, including the recent Forbes Four-Star Resort rating," continued Murphy. "Striving to exceed this level of excellence is a guiding principle as we launch St. Joe Club & Resorts and a broader luxury vacation home rental program."


St. Joe Club & Resorts rental management is soliciting homeowners to join its program. St. Joe Club & Resorts offerings will begin January 1, 2014. As of March 1, 2014, Camp Creek and Shark's Tooth Golf Clubs will be private clubs and only members of St. Joe Club & Resorts and St. Joe Club & Resorts' registered guests will be eligible to play.

Replies

70
Robert D avatar
Robert DBeach Lover
#27
Seems like a big part of it is that JOE refuses to put their properties out on VRBO, which is the first place most folks look for vacation rental properties. Two of our other neighbors are both over 80% leased up for all of their available weeks already. Our friends with only the three weeks rented are considering on pulling out of the JOE program already.

It occurred to me that it might be VRBO - amazing how they have become a gateway for so many transactions.
Matt J avatar
Matt JSWGB
#28
So the rents are the same?

Then VRBO is driving the leads, but do the owners of the house on VRBO have any kind of management company?
Robert D avatar
Robert DBeach Lover
#29
So the rents are the same?

Then VRBO is driving the leads, but do the owners of the house on VRBO have any kind of management company?

Many rental companies advertise some or all of their properties on VRBO.
coondog avatar
coondogBeach Lover
#30
Many rental companies advertise some or all of their properties on VRBO.
All of our friends that rent are using the same experienced local rental companies that they have always used and seem to be getting exceptional rental results so far this year. With spring break starting in early March, if your rentals haven't begun to ramp up yet, then your management company isn't doing a great job.
Matt J avatar
Matt JSWGB
#31
Many rental companies advertise some or all of their properties on VRBO.

I am aware of that. I'm just curious why JOE isn't using this lead generating medium?
coondog avatar
coondogBeach Lover
#32
I am aware of that. I'm just curious why JOE isn't using this lead generating medium?
Now that is a good question. Ran into a friend of mine over lunch whose has a friend working for a management company and they are reporting a tremendous amount of rental activity bookings for the season, so it clearly is not a lack of demand.

Edited

chansterBanned
#33
I assure you very few rentals on 30-a have 80% of there spring and summer rentals booked. go and ramdom pull up 10-20 rentals on 30-a. if they have 6-8 weeks total they're doing good
steel1man avatar
steel1manBeach Fanatic
#34
I assure you very few rentals on 30-a have 80% of there spring and summer rentals booked. go and ramdom pull up 10-20 rentals on 30-a. if they have 6-8 weeks total they're doing good
your Right!!
It's early. I have 4 1/2 weeks booked tons of
Looks ..,,but people still thinking :Vrbo:
Matt J avatar
Matt JSWGB
#35
It may have changed, but I remember VRBO resulting in a lot of, ahem, "bargain hunters". One woman kept insisting that she had never paid bed tax and felt that it was illegal for us to charge her.

Of course there's the time honored, "All the kids are very well behaved, I'll be staying somewhere else, can I get a discount? They're just students..."
coondog avatar
coondogBeach Lover
#36
It may have changed, but I remember VRBO resulting in a lot of, ahem, "bargain hunters". One woman kept insisting that she had never paid bed tax and felt that it was illegal for us to charge her.

Of course there's the time honored, "All the kids are very well behaved, I'll be staying somewhere else, can I get a discount? They're just students..."

JOE sent out an email last week advertising 35 percent off for spring break rentals. Kinda tells you what a great job they are doing. If you search homes available to rent in Watersound Beach, of which they don't seem to have many to rent, it appears that most of these houses remain available for most of spring break at this point.
Matt J avatar
Matt JSWGB
#37
JOE sent out an email last week advertising 35 percent off for spring break rentals. Kinda tells you what a great job they are doing. If you search homes available to rent in Watersound Beach, of which they don't seem to have many to rent, it appears that most of these houses remain available for most of spring break at this point.

I honestly feel that Watersound isn't really on the radar of most families on spring break. Spring break tends to be a very social event and I doubt mom and dad want to drive the kids to Seaside or Rosemary Beach everyday. Lets face it Seaside is the epicenter and, unlike an earthquake, everyone wants to be standing in it or as closely to it as possible.
steel1man avatar
steel1manBeach Fanatic
#38
JOE sent out an email last week advertising 35 percent off for spring break rentals. Kinda tells you what a great job they are doing. If you search homes available to rent in Watersound Beach, of which they don't seem to have many to rent, it appears that most of these houses remain available for most of spring break at this point.
I had one on vrbo didn't want to pay 49,00 for property insurance. So I said ok. 500 refundable deposit no problem. Nope she said no one charged 500 she only pays 250. Needless to say she moved on.
coondog avatar
coondogBeach Lover
#39
I honestly feel that Watersound isn't really on the radar of most families on spring break. Spring break tends to be a very social event and I doubt mom and dad want to drive the kids to Seaside or Rosemary Beach everyday. Lets face it Seaside is the epicenter and, unlike an earthquake, everyone wants to be standing in it or as closely to it as possible.

Our friends who rent their home for 20 weeks a year in Watersound Beach through another rental agency were fully booked for their entire 20 weeks, beginning on March 8th, three weeks ago. Our next door neighbors whom rent through vrbo have been fully leased for the entire season at $8,000 a week since mid January. Neither one had to offer discounts.
coondog avatar
coondogBeach Lover
#40
As an indication of how JOE's rental program is going, I am getting daily emails advertising 30% off of spring break rentals from JOE. Our friends that rent through them do not have a single spring break week rented for the entire season.

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