Back to Real Estate

St. Joe Club & Resorts private membership club

Kurt avatar
KurtAdmin
23,484 views
http://www.stjoeclub.com

The St. Joe Company (NYSE: JOE) ("St. Joe") today announced that it is launching St. Joe Club & Resorts, a private membership club that will provide access to a diverse offering of benefits and privileges at Shark's Tooth Golf Club, WaterSound® Beach Club and Camp Creek® Golf Club in addition to other St. Joe® owned and operated facilities such as the award-winning WaterColor® Inn & Resort and Fish Out of Water® restaurant. As part of St. Joe Club & Resorts, the Company is expanding its vacation rental management services. Traditionally, St. Joe has only managed luxury homes in its real estate developments of the WaterColor and WaterSound Beach communities, but now it is offering luxury vacation home management services to homeowners in communities along the prestigious Highway 30A.


"Given the company's proven track record of managing award-winning club and resort operations and the increasing vacation-rental occupancies in this region of Florida, the timing is right to expand our luxury vacation home management operations," says Park Brady, CEO for The St. Joe Company. "This is a game changer for the business of vacation rental management on 30A. We believe our owners already have the best property management and resort rental rates. We are now giving our owners membership in and their rental guests access to St. Joe Club & Resorts. This significant competitive advantage will be of great benefit to the owners in the St. Joe Club and Resorts vacation rental program. In addition, we are providing a better value to our current club members through a more enhanced membership program."


Homeowners who have St. Joe Club & Resorts manage their vacation home may become members of St. Joe Club and Resorts, which will provide them and their rental guests access to amenities and benefits not available to the public. "We are adding value to homeowners for choosing St. Joe Club & Resorts rental management over that of other vacation rental companies," said Patrick Murphy, Vice President of Operations for The St. Joe Company. "Registered guests and the owners of St. Joe-managed vacation homes will have access to Camp Creek Golf Club, the WaterSound Beach Club and Shark's Tooth Golf Club."


St. Joe Club & Resorts amenities include the WaterSound Beach Club; three 18-hole championship golf courses-Shark's Tooth, Camp Creek and SouthWood; one six-hole executive golf course-OriginsSM; two tennis facilities; and a fitness center as well as numerous privileges including dining, recreational activities and social events. Four membership levels are available: Full, Limited Golf, Social and Resort and access to facilities or benefits are based on membership level.


"St. Joe has built a reputation of providing quality service as demonstrated through the numerous accolades the WaterColor Inn and Resort has received, including the recent Forbes Four-Star Resort rating," continued Murphy. "Striving to exceed this level of excellence is a guiding principle as we launch St. Joe Club & Resorts and a broader luxury vacation home rental program."


St. Joe Club & Resorts rental management is soliciting homeowners to join its program. St. Joe Club & Resorts offerings will begin January 1, 2014. As of March 1, 2014, Camp Creek and Shark's Tooth Golf Clubs will be private clubs and only members of St. Joe Club & Resorts and St. Joe Club & Resorts' registered guests will be eligible to play.

Replies

70
bentonmadisn avatar
bentonmadisnBeach Crab
#53
For private clubs making profit in their business is must. So asking to hire Joe for property management clearly shows that, it is getting some kind of benefit from this deal. Most of the times you can see that, private clubs have some weird rules and regulations. All the clubs have different set of rules. So nothing out of this world has occurred with St. Joe members.
coondog avatar
coondogBeach Lover
#54
For private clubs making profit in their business is must. So asking to hire Joe for property management clearly shows that, it is getting some kind of benefit from this deal. Most of the times you can see that, private clubs have some weird rules and regulations. All the clubs have different set of rules. So nothing out of this world has occurred with St. Joe members.

The basic take away is that if you buy from St. Joe, don't trust what they tell you as they will either not deliver on initial promises or change the rules at some point to benefit them while harming their customers and members.
Matt J avatar
Matt JSWGB
#55
The basic take away is that if you buy from St. Joe, don't trust what they tell you as they will either not deliver on initial promises or change the rules at some point to benefit them while harming their customers and members.

Buyer beware, or at least read the fine print.
coondog avatar
coondogBeach Lover
#56
Buyer beware, or at least read the fine print.

Our friends who are "renting" through St Joe Club and Resorts still HAS NOT HAD A SINGLE WEEK rented yet, while everyone else we know that rent through other firms have had many rentals throughout spring break. They really don't seem to have any idea what they are doing, and are so arrogant that they refuse to allow the use of VRBO as they think their system is superior. LOL.
mbo222 avatar
mbo222Beach Comber
#57
Even worse is a beach club member who paid the $20k and does not rent. We can no longer have anyone (ie close friends staying at the house) use the club unless we are present. (and then they have to pay on top of that (wth us as chaperones).....now they did give us some "vouchers" after multiple members complained for what its worth) As a non-renting member I kind of like the fact no one is renting :~)...the beach club is silent like it was at inception. The real question is whether it is ultimately worth it to use the beach service, pay an upcharge on all the food and drink just to have private status. All the growth on 30A in developments without private access, makes this more attractive at any price?? Stay tuned...I bet JOE changes the rules again, like they always do.
Matt J avatar
Matt JSWGB
#58
Their profits just went down so get ready for deals.
coondog avatar
coondogBeach Lover
#59
Even worse is a beach club member who paid the $20k and does not rent. We can no longer have anyone (ie close friends staying at the house) use the club unless we are present. (and then they have to pay on top of that (wth us as chaperones).....now they did give us some "vouchers" after multiple members complained for what its worth) As a non-renting member I kind of like the fact no one is renting :~)...the beach club is silent like it was at inception. The real question is whether it is ultimately worth it to use the beach service, pay an upcharge on all the food and drink just to have private status. All the growth on 30A in developments without private access, makes this more attractive at any price?? Stay tuned...I bet JOE changes the rules again, like they always do.

It is amazing how empty the beach is in front of the Beach Club these days. It is much busier on the beach in front of the Dunesider pool. Waiting list for members to get their initiation fees back continues to get longer. Paying $300 a month in dues just to allow you to buy a $10 beer, or $18 nachos, after you had to pay a $10 per person guest fee to walk in the door is a flawed business strategy. Per their earnings release yesterday, revenues from their Resort business was down 10% from last year, and all other operating revenues appeared to be down as well. There only real income appears to be from the continued liquidation of properties. What once was the largest owner of real estate in Florida has a rapidly shrinking asset base. Current management, especially those running the resort program do not appear to be up to the task as they continue to run off members with their constantly changing rules and arrogant attitude.
mbo222 avatar
mbo222Beach Comber
#60
And as of last week, you can no longer take your $10 beer to the beach. They do not have a beach alcohol "license". They are working to rectify this. Wow.
Matt J avatar
Matt JSWGB
#61
Oh, but I thought they "owned" it?
Truman avatar
TrumanBeach Fanatic
#62
Meanwhile they are signing up new rental properties every day. Makes me think this thread is sour grapes by a few who have "issues". Coondog you seem to mostly post anti-joe on here - what's the real beef?
steel1man avatar
steel1manBeach Fanatic
#63
Meanwhile they are signing up new rental properties every day. Makes me think this thread is sour grapes by a few who have "issues". Coondog you seem to mostly post anti-joe on here - what's the real beef?
they are part (main part ????)0f chateau 30a
mbo222 avatar
mbo222Beach Comber
#64
Meanwhile they are signing up new rental properties every day. Makes me think this thread is sour grapes by a few who have "issues". Coondog you seem to mostly post anti-joe on here - what's the real beef?

And Magnolia PRC it appears.
coondog avatar
coondogBeach Lover
#65
Meanwhile they are signing up new rental properties every day. Makes me think this thread is sour grapes by a few who have "issues". Coondog you seem to mostly post anti-joe on here - what's the real beef?

Why not try reading the first quarter 10-Q, and the analyst reports that follow the company whom question their ability to manage the business. Revenues are down 10% across the board in rising market while they continue to liquidate assets. Finance 101.
DebbieJames avatar
DebbieJamesBeach Lover
#66
They are managing The Pearl now too.
Truman avatar
TrumanBeach Fanatic
#67
They are managing The Pearl now too.

Have all the details now been worked out? Last I heard the paperwork wasn't signed because St. Joe wants to be able to manage Rosemary Beach home and condo rentals.
Matt J avatar
Matt JSWGB
#68
They've already taken over management of the Pearl. The company that developed the Pearl wasn't going to last long anyway as their business strategy is to develop and start properties like that and then move on. They may retain ownership of the property, but their not going to keep managing it indefinitely.

I would be shocked if JOE took over Rosemary Beach Rentals.
Truman avatar
TrumanBeach Fanatic
#69
Not take over, just add rentals to their program.
Easternlakefan avatar
EasternlakefanBeach Comber
#70
I wonder what the HOA docs say about owners rights? Were the docs changed to allow restrictions.? Any Watersound owners out there?

Checking your forum account

Please wait while we verify your forum account.

New posts