Emeril's Florida to feature South Walton in 2013

[Dawn]

Very cool! This has yet to be approved but very exciting.


THIS AGREEMENT is made by and between MAT MEDIA, LLC, a Florida corporation whose principle address is 201 South Monroe Street, Suite 201 Tallahassee, Florida 32301 and SOUTH WALTON (TDC).


IN CONSIDERATION of the terms and conditions herein after stated, Producer and CVB represent and agree as follows:
1. The Agreement shall be effective on the date signed by Producer and TDC. It shall expire on or before June 30th, 2013 unless renewed by both parties.


2. The Producer shall be responsible for delivering the following goods and services related to Emeril’s Florida:
a. Exclusive Episode: One episode on Emeril’s Florida exclusive to Walton County for airing in 2013 on the Cooking Channel. The entire episode will feature Walton County.
b. TV Commercials: Six (6):30 second TV spots: one in each of the six (6) airings of Walton County’s episode of Emeril’s Florida. The airing will be the original episode on Saturday or Sunday and a weekday morning and afternoon airing the following week during the first quarter of 2013 and another Saturday or Sunday airing, plus a weekday morning and afternoon airing the following week in the second quarter of 2013.
c. Billboards: The TDC will have one billboard in each airing of their episode. A total of six (6) Billboards. Three (3) in the first quarter of 2013 and three (3) in the second quarter of 2013.
d. Vignettes: Producer will provide a minimum of two (2) vignettes from the episode that can be used to promote their county on websites and social media.
e. Photos: Producer will provide digital photos for the use by the TDC for promotion and social media.
f. Recipes: The Producer anticipates recipes being developed for the majority of the episodes of Emeril’s Florida. All of the recipes will be made available to the TDC for use on their website. The recipes may be Emeril’s recipes or recipes recommended by Emeril from various Florida chefs.
g. Other Episodes: The producer will give serious consideration to this TDC for segments in other episodes where it would be appropriate to feature their county and its relationship to the overall theme of a specific episode.


3. The TDC will assist the Producer with the production of the exclusive episode in their county.
a. TDC will provide research and other information to help the production team determine potential locations for the production and historical background plus human interest information.
b. TDC will help recommend hotels and assist in securing complimentary accommodations if possible.
c. TDC will work with the producer on the final selection of locations and can disapprove any recommended location. However, final editorial decisions remain solely with Emeril Lagasse and the Producer.


4. The Following is the payable schedule for the agreement. MAT MEDIA, LLC is assigning the collections and receipt of payments to VISIT FLORIDA at 2540 W. Executive Center Circle, Suite 200 Tallahassee, FL 32301. VISIT FLORIDA will match the TDC payments up to $150,000.
The Invoices will be provided by MAT MEDIA, LLC and paid to VISIT FLORIDA at 2540 W. Executive Center Circle, Suite 200 Tallahassee, FL 32301.
a. $37,500: Payment due upon signing of the agreement.
b. $37,500: Due upon completion of the on location production of the exclusive episode.
c. $37,500: Due upon the completion of the final edited episode and the delivery of two vignettes to the TDC.
d. $37,500: Due upon the airing of the original exclusive episode in the first quarter of 2013.


5. Option to Renew: TDC has the option to renew for 2014 season as one of the selected counties for Emeril’s Florida.


The option is for the same deliverables and the same sponsorship fee.


The TDC must execute a letter of agreement for the second season by November 15th, 2012. The production of the second season will begin production in March or April 2013.

 

[Kurt]

This has been approved by the Walton County Board of County Commissioners.

See you soon Chef!

 

[30A Skunkape]

BAM! The TDC spending spree has just been kicked up a notch!

 

[Andy A]

BAM! The TDC spending spree has just been kicked up a notch!

I couldn't agree more and said so at the Visioning meeting last night. No public discussion at the BCC meeting. The approval of the TDC board was enough.

 

[seal]

IF this is definitely going forward, I highly recommend Edward's 30A to be the filming location for this. The kitchen has a chef's counter. The kitchen opens to a great courtyard, and there is plenty of light in the kitchen.

Chef Edward Reese has been a chef on 30A for a long time.

Please scout out Edward's.

 

[tsutcli]

Stop spending money promoting the area until the infrastructure problems we all know are there is resolved. $150,000, what a waste!!

 

[tsutcli]

Seems to be a consensus by those who responded that this is a waste of money(Sun article), unless you own an eatery-no big surprise there. Also, the signs shown in the article are nice but one of the things we need less of on 30a are signs.

 

[Dawn]

Most of your posts on here are negative. It's obvious you don't like tourism or politicians, or schools, or the beach, or...

Some will automatically say any money spent by the TDC is wasted because they don't want more visitors. Some I have talked to say TV is a good use of advertising dollars. Others will say go ahead and advertise but do it and get the best value.

If Emeril's program ends up a nice infomercial for South Walton that is shown over and over, and people come here because of it then we'll have to wait and see if it is a good value. Visit Florida offered a deal with matching funds. That's like 50% off. To dismiss it our of hand is just pure negativity.

My opinion is that since the developers have gone away, and the politicians have been tamed for the most part (all you have to do around here to shut up a politician is sue em), that the TDC has drawn all the negativity from the retired and semi-retired who have made it their hobby to criticize. No doubt all the BP money the TDC got to spend (all gone now) has made people irate. Maybe some are jealous because they didn't get a BP payout and see the TDC got millions. Too dumb to realize the TDC spent those millions to bring people here which helps everyone. Record number of people been here for the last 12 months or so - hello!??

Just a hunch but since Emeril lives here and is quite the celeb, he will be a gift that keeps on giving. He will do a lot fo the area. I like the idea of rewarding him. It's business.

 

[Andy A]

Its not business. As tsutcli, said, a waste of money. How about starting a trolley system instead? And please don't give me the old saw TDC money can only be used to promote tourism. Such an undertaking would be promoting tourism.

 

[1amos1]

Its not business. As tsutcli, said, a waste of money. How about starting a trolley system instead? And please don't give me the old saw TDC money can only be used to promote tourism. Such an undertaking would be promoting tourism.

I am not someone who wants to see less tourists, I want more. I have been a bed tax collector for many years and I think this is another of many wasted money campaigns by the TDC. I believe Dawn in her desire to build her empire has been misguided in her judgement of how to spend the EXCESSIVE amount of money she has at her disposal. It seems to me she is more concerned with HER visibility and image than she is with what benefits those that generate the money she spends.

I do not believe our increase in tourism this year is the result of anything the TDC has done. Almost all vacation planning today is done as the result of Internet advertising and our TDC has not done a good job in this area. In spite of being a bed tax collector for nearly 15 years I get very little benefit from the TDC. Almost ALL of our new business comes through direct booking on our web site. With Google Analytics I can see exactly from where these bookings start and almost none of it comes from the TDC site. I would like to hear what other bed tax collectors think about the way the TDC spends the money we collect for them.

I would like to see the bed tax reduced or use a big chunk of the bed tax to help fund the bridge expansion instead of increasing our sales tax.

What I think is dumb is wasteful and I'll-advised spending.

Maybe the county should consider returning some of the bed tax to the collectors with the requirement that they spend it on advertising and promotion that they know will do them some good. Or maybe the entire effort should be jobbed out to those like Sowal and 30A.com who actually know what they are doing and are constrained by the necessity of using good business judgement.

The trolley idea has merit, another might be buying some vacant land to establish a pay to park lot with transport close to 30A to help alleviate the increasingly problematic traffic issues. Both better ideas than paying big money for a bad song or paying big money to promote Emeril's empire.