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Teresa

SoWal Guide
Staff member
Nov 15, 2004
30,936
9,507
South Walton, FL
sowal.com
Freshii is coming to 30Avenue in Inlet Beach. Opening Feb. 29.

FRESHII

Eat. Energize. That’s the Freshii mantra. Freshii is a health casual restaurant concept that serves fresh food designed to energize people on the go. With a diverse and completely customizable menu of breakfast, soups, salads, wraps, bowls, burritos, frozen yogurt, juices and smoothies served in an eco-friendly environment, Freshii caters to every dietary preference and type of taste buds. Today there are 200 Freshii restaurants globally in Toronto, Vancouver, Miami, Chicago, Houston, Dubai, Vienna, Saudi Arabia, Guatemala and 80+ cities and 15 countries around the world with 2 opening every week. Freshii restaurants can be found in all types of locations from cosmopolitan cities, malls, college campuses, suburb neighbourhoods, fitness clubs, airports and small towns.

Opening in South Walton, Florida February 29, 2016

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This fast-casual chain is one of the fastest-growing concepts in the world.

Freshii doubled its locations in the last year, opening 120 locations in 2015 to bring the company to a total of more than 200 units. This year, the company plans to double that figure again.

"When you look at not just our growth, but how much money we spent to achieve said growth… it’s unprecedented," Freshii CEO Matthew Corrin told Business Insider.

According to Corrin, the company hasn't spent any money on franchise advertising and has received less than $5 million in funding, in contrast to multi-million dollar funding rounds at fast-casual competitors likeSweetgreen and Dig Inn. Despite the lesser funding, Corrin says Freshii's comparable sales growth is beating all publicly-traded rivals.

Talking to Corrin, it is clear he has carefully studied what makes the biggest brands in the world tick. Here’s what he has learned from some of the most successful companies around — and how he hopes to take them down. Read more at BusinessInsider.com.
 
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