From Walton Sun
The culmination of Keith Howard?s vision for a town center moved a step closer as two Marriott hotels at Grand Boulevard at Sandestin neared completion. The Courtyard Sandestin at Grand Boulevard and Residence Inn Sandestin at Grand Boulevard will bring a new presence to this area, Howard said. They will be the first Marriott hotels between Panama City and Pensacola, but not the last as Howard has the option to build six more hotels in the area.
?These limited-service hotels offer a great value,? Howard said. ?They are affordable.?
Howard has tapped a new market here, said Residence Inn manager Stacy Aronson, ?We have $70,000 in pre-bookings for the two properties.?
?The market has segmented,? he said. ?We are trying to capture this segment.
?Not everybody can afford a condo on the beach,? Howard said. ?A family of four could stay at one of these hotels for literally one third the cost of staying on the beach.?
Plus, many condos book a year out, he said. With the hotels, visitors can plan a different kind of vacation, a spur-of-themoment weekend excursion.
?They can visit area shopping, stay at one of our hotels and eat at our local restaurants,? Howard said.
The hotels have a central location on U.S. Highway 98.
Guests will have access to the amenities Sandestin Golf and Beach Resort offers including golf, tennis, bike rentals, water sports and tram service. Howard envisions visitors to the hotels hopping on the tram to visit the shops and restaurants at the Village at Baytowne Wharf, the Markets at Sandestin, the Publix at Grand Boule- vard and Silver Sands Factory Stores.
The hotels, which are expected to open in February, are the second phase of the $500 million, 52-acre shopping and entertainment development that Howard sees as the fullblown town center Walton County does not have.
?The town center will be an urban-type setting in a resort environment,? he said. ?It will have the convenience of an open-air center with different components.?
Howard said an old concept would be utilized at Grand Boulevard, livework buildings.
?Folks can walk to work, and stop off at the cafes for coffee or lunch,? he said.
The final phase of the town center will include more than 100 retail stores, several restaurants and cafes, medical facilities, a theater and office space. Grand Boulevard, the thoroughfare that will extend from the Courtyard hotel to Mack Bayou Road will be completed in 2007.
Howard said traffic engineers estimate that at build out, the road will move about 6,000 cars off U.S. Highway 98.
But he will add some vehicles on 98 as Howard looks to bring visitors from Pensacola and Panama City to stay and shop at Grand Boulevard.
?The traffic is a regional problem, Howard said. ?They are going to come anyhow. We plan to offer what they want.?
The culmination of Keith Howard?s vision for a town center moved a step closer as two Marriott hotels at Grand Boulevard at Sandestin neared completion. The Courtyard Sandestin at Grand Boulevard and Residence Inn Sandestin at Grand Boulevard will bring a new presence to this area, Howard said. They will be the first Marriott hotels between Panama City and Pensacola, but not the last as Howard has the option to build six more hotels in the area.
?These limited-service hotels offer a great value,? Howard said. ?They are affordable.?
Howard has tapped a new market here, said Residence Inn manager Stacy Aronson, ?We have $70,000 in pre-bookings for the two properties.?
?The market has segmented,? he said. ?We are trying to capture this segment.
?Not everybody can afford a condo on the beach,? Howard said. ?A family of four could stay at one of these hotels for literally one third the cost of staying on the beach.?
Plus, many condos book a year out, he said. With the hotels, visitors can plan a different kind of vacation, a spur-of-themoment weekend excursion.
?They can visit area shopping, stay at one of our hotels and eat at our local restaurants,? Howard said.
The hotels have a central location on U.S. Highway 98.
Guests will have access to the amenities Sandestin Golf and Beach Resort offers including golf, tennis, bike rentals, water sports and tram service. Howard envisions visitors to the hotels hopping on the tram to visit the shops and restaurants at the Village at Baytowne Wharf, the Markets at Sandestin, the Publix at Grand Boule- vard and Silver Sands Factory Stores.
The hotels, which are expected to open in February, are the second phase of the $500 million, 52-acre shopping and entertainment development that Howard sees as the fullblown town center Walton County does not have.
?The town center will be an urban-type setting in a resort environment,? he said. ?It will have the convenience of an open-air center with different components.?
Howard said an old concept would be utilized at Grand Boulevard, livework buildings.
?Folks can walk to work, and stop off at the cafes for coffee or lunch,? he said.
The final phase of the town center will include more than 100 retail stores, several restaurants and cafes, medical facilities, a theater and office space. Grand Boulevard, the thoroughfare that will extend from the Courtyard hotel to Mack Bayou Road will be completed in 2007.
Howard said traffic engineers estimate that at build out, the road will move about 6,000 cars off U.S. Highway 98.
But he will add some vehicles on 98 as Howard looks to bring visitors from Pensacola and Panama City to stay and shop at Grand Boulevard.
?The traffic is a regional problem, Howard said. ?They are going to come anyhow. We plan to offer what they want.?
