Here is a press release we recently submitted regarding a new marketing and pricing strategy that we are employing at Davis Properties of NW Florida
Seaside, FL - Marketing properties for sale in a price range instead of a fixed price can often spur interest and get real estate sales moving in a down market or encourage multiple offers in a sellers? market. Called ?Value Range Marketing? or ?VRM,? properties have one list price but are marketed within a predetermined price range. This simple marketing strategy is designed to bridge the gap between the Seller?s high opinion of value and the Buyer?s desire to purchase for the lowest possible price. Sellers agree to entertain offers based on price terms and conditions within the advertised range. It encourages open negotiations with a seller who will come down and a buyer who will go up in price. Compromises are frequently negotiated to reach a final price, terms, and conditions that are acceptable to both parties.
The concept, which started in Australia in the early 1990?s and was adopted a few years later in the United States, is changing the rules for real estate. For example, in San Diego, California, over half of the homes sold last year employed Value Range Marketing.
Davis Properties of NW Florida, Inc. is the first brokerage firm on the Emerald Coast to offer VRM. Larry Davis, Broker and owner, says the strategy is ?similar to fishing with a net instead of a single hook?. The key in Value Range Marketing is that it creates a larger pool of potential buyers by exposing them to properties that were previously viewed as unattainable. The result is more buyers which create more written offers.
About Davis Properties of Northwest Florida, Inc.: Davis Properties has been in business and located in Seaside, Florida since 1992. During that time, Davis Properties has been a key player in marketing many of Northwest Florida?s major developments, including Rosemary Beach, Sunrise Beach, Preserve at Grayton, and most recently, Owl?s Head in Freeport, Florida.
HOMES ON THE ?RANGE?
Seaside, FL - Marketing properties for sale in a price range instead of a fixed price can often spur interest and get real estate sales moving in a down market or encourage multiple offers in a sellers? market. Called ?Value Range Marketing? or ?VRM,? properties have one list price but are marketed within a predetermined price range. This simple marketing strategy is designed to bridge the gap between the Seller?s high opinion of value and the Buyer?s desire to purchase for the lowest possible price. Sellers agree to entertain offers based on price terms and conditions within the advertised range. It encourages open negotiations with a seller who will come down and a buyer who will go up in price. Compromises are frequently negotiated to reach a final price, terms, and conditions that are acceptable to both parties.
The concept, which started in Australia in the early 1990?s and was adopted a few years later in the United States, is changing the rules for real estate. For example, in San Diego, California, over half of the homes sold last year employed Value Range Marketing.
Davis Properties of NW Florida, Inc. is the first brokerage firm on the Emerald Coast to offer VRM. Larry Davis, Broker and owner, says the strategy is ?similar to fishing with a net instead of a single hook?. The key in Value Range Marketing is that it creates a larger pool of potential buyers by exposing them to properties that were previously viewed as unattainable. The result is more buyers which create more written offers.
About Davis Properties of Northwest Florida, Inc.: Davis Properties has been in business and located in Seaside, Florida since 1992. During that time, Davis Properties has been a key player in marketing many of Northwest Florida?s major developments, including Rosemary Beach, Sunrise Beach, Preserve at Grayton, and most recently, Owl?s Head in Freeport, Florida.
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