I saw a recent TDC report and was wondering why the decline? Is it true what some say that the lack of beach access (private beaches) and more people are making tourists go elsewhere?
A decrease in the number of visitors and a 9.4% decrease in room rates led to a
decrease in direct spending compared to Fall 2022.
⟶ Decreases in occupancy and room rates led to a 17.5% decrease in RevPAR from Fall
2022.
⟶ TDT collections decreased 2.3% in 2023 compared to 2022.
⟶ With over 678 thousand visitors this Fall, total visitor spending was over $841 million.
⟶ Compared to importance that visitors place on vacation attributes, Walton County was
rated lower on providing a sense of seclusion and total relaxation.
A decrease in the number of visitors and a 9.4% decrease in room rates led to a
decrease in direct spending compared to Fall 2022.
⟶ Decreases in occupancy and room rates led to a 17.5% decrease in RevPAR from Fall
2022.
⟶ TDT collections decreased 2.3% in 2023 compared to 2022.
⟶ With over 678 thousand visitors this Fall, total visitor spending was over $841 million.
⟶ Compared to importance that visitors place on vacation attributes, Walton County was
rated lower on providing a sense of seclusion and total relaxation.
2023 Fall Visitor Tracking Study
- Economic Impact
- Pre-Visit
- Travel Party Profiles
- Trip Experience
- Post Trip Evaluation