Pure Collective Salon Coming to Grand Boulevard
Full-service salon opens this spring
Full-service salon opens this spring
Miramar Beach, Fla., (March 23, 2022) – From Dalton, Georgia peach to successful entrepreneurial businesswoman at the beach, Adrianne Brackett is poised to open her second full-service salon, Pure Collective Salon, in Grand Boulevard at Sandestin. The spring opening coincides with the 17 years since the Air Force brought her and husband, Patrick, to South Walton and a dozen years since she opened her first salon, Pure & Couture, in Destin, Florida.
“We decided to stay and plant roots. We could see ourselves raising our family here,” said Brackett, now mother of two sons, ages 14 and nine, and living in Santa Rosa Beach, Florida.
Since becoming a salon owner in her 20s, Brackett has fine-tuned her business acumen and developed a loyal clientele. Importantly, she built a successful team of stylists, estheticians, and associates at Pure & Couture. Team- building and continuing education are core values of her salon and personal brand.
“Our business culture inspires our staff to learn and grow. I want to give them an environment to continue their growth and the best tools to encourage on-going education,” said Brackett, who also brings in educators to train staff and elevate their service offerings.
Brackett started her career while still in high school where she already knew she wanted to be part of an exciting creative community. She went on to train with Redken and Paul Mitchell and ended up providing educational services for Paul Mitchell on a national level. Additionally, she holds numerous certifications, including for hair cutting, color and extensions master classes.
As Brackett’s business has grown so has her clientele and geographic reach, with a significant South Walton following. “For me, Grand Boulevard is a place that I’ve aspired to be. I like the events and the way the Center supports its merchants and community,” said Brackett of the South Walton Town Center.
Pure Collective Salon will offer world-class services including specialized color, cut, hair extensions, facials, eyelash extensions, make-up applications and eventually barbering services including hot shaves. Her company currently partners with brands such as Loreal Professional, Kerastase and Oribe to better serve guests and our community.
Brackett says her favorite part of her work is when her guests are happy and her team is thriving. “It’s always about making the guest feel amazing, comfortable and cared for.”
The new salon is already working to schedule guest artists for demonstrations and trainings for make-up applications, hair cutting and color.
“I want to learn and make the opportunity for my staff to learn. It’s exciting to learn from amazing artists!” said Brackett.
Pure Collective Salon opens in April 2022 at 600 Grand Boulevard, Suite 102. They are currently interviewing for guest services team members, hair stylists, barbers and their associate’s program is among the most elite. Go to www.purecollectivesalon.com for more information or to apply.
