Protecting Wetlands Forever Through Ecosystem Planning
By Peter S. Rummell
Do you know the Gulf Coast's largest city south of Tampa? Is it Sarasota, Ft. Myers or Naples?
The answer is Cape Coral, a city that was not even a cross roads on maps in 1950 -- just two generations ago.
So, what about Northwest Florida? We are on the map already for sure, but what will our map look like two generations from now? While it might surprise some people, that is something we think about a great deal.
The St. Joe Company is one of Florida's largest private landowners. In a few counties, JOE owns more than fifty percent of the land. We view this as a tremendous responsibility, one we take very seriously.
As a business, our goal is to increase the value of our land. As a public company, we have a responsibility to our shareholders to do just that. But as a business -- and more importantly as a neighbor - we recognize that the best way to increase the value of our land is to protect its environmentally special qualities, and plan thoughtfully and carefully for the long term.
A few in this community may question how well we do these things - but no one should question our commitment.
During the past seven years, St. Joe has worked with responsible national environmental groups such as The Nature Conservancy and the Audubon Society, as well as local environmental experts, such as the Bay Environmental Study Team (BEST), to protect more than 160,000 acres (250 square miles) of environmentally special land forever.
St. Joe believes environmental protection and long-term planning are essential if we are to protect the quality of life in Northwest Florida. Approximately 1,200 people move to Florida each day, a trend that is predicted to increase over time. We can't stop this migration, we can't wish it away, but we can plan for it.
Four years ago, St. Joe began working with the U.S. Army Corps of Engineers, the Florida Department of Environmental Protection, the U.S. Fish and Wildlife Service, the National Marine Fisheries Service and the U.S. Environmental Protection Agency to develop a large-scale, long-term approach to development permitting that would incorporate what has been long-sought by environmental experts: broad ecosystem conservation which would vastly improve efforts to protect water resources and wildlife habitats.
The first result of this effort was a Regional General Permit for approximately 48,000 acres in Walton and Bay counties. The purpose of the permit was three-fold: 1) To protect the 19 sub-basins in the watershed near the boundary between Bay and Walton Counties, 2) To protect approximately 33,000 acres, or 50 square miles, of wetlands forever, and 3) To identify, in advance, the approximately 15,000 acres within the area suitable for development.
This approach was developed with multiple opportunities for public input. There were 60 days of public notice and everyone identified as an interested party was notified by mail. There were two public meetings, one in September 2003 and another in January 2004. A briefing was held in August 2003 with eight representatives from local citizen groups. Individual briefings were conducted with Bay and Walton county commissioners, the state legislative delegation, and staff from the offices of U.S Representative Allen Boyd and U.S. Senators Bill Nelson and Bob Graham.
Think about it. This is a very forward-looking approach to managing growth and achieving broad-range environmental protection. First, you identify what you want to protect, then you decide which areas are appropriate for development. Contrast this with the more typical piecemeal approach to development that has plagued so many other parts of Florida.
So why did several groups, including the National Resources Defense Council (NRDC) and the Sierra Club, go to federal court to get a temporary injunction to stop the use of this Regional General Permit? We don't know the answer to that question. However, a federal judge did issue a temporary injunction, and the community may lose the benefits that would result from the long-term planning that went into the Regional General Permit.
Unfortunately, this challenge by NRDC and the Sierra Club focuses solely on the federal permitting process and paperwork, and completely loses sight of the environment.
Their efforts certainly do not stop development. In fact, the court, in its ruling, specifically makes the older piecemeal approach, called Individual Permits, available for St. Joe and others.
It is this same piecemeal approach to permitting and environmental protection that has resulted in the small isolated man-made ponds and wetlands dotting much of Florida's landscape, particularly in south Florida. Many of these ponds and wetlands are treated as hazards, surrounded by chain-link fences and create blight where there should be beauty. Is this truly the plaintiff's intended result?
There are broader issues here that go far beyond a single court case, a single permit and a single landowner. There are important questions that must be considered: Do we want to plan and protect the environment for the long term, or do we want to see uncoordinated, piecemeal development? Does the lawsuit send a message to large landowners that there are penalties for comprehensive planning for the protection of the environment?
If the plaintiffs win this case, they will block implementation of long-range, broad-scale ecosystem conservation in Northwest Florida. We have a great opportunity to achieve much better ecosystem conservation results than in the past; results that environmental advocates have sought for years; results that should not be overlooked in favor of piecemeal conservation and compromised planning.
In St. Joe's view, the priority should be to protect the wetlands that are the key contributors to the overall environmental health of the region. That can only be assured through thoughtful, long-term comprehensive planning - the kind of planning that positions environmental protection in advance of development. The kind of planning that has gone into the conservation framework which is the basis for this Regional General Permit.
Albert Einstein once said that insanity is doing the same thing over and over again and expecting a different result. We simply cannot repeat what was done in other parts of Florida and expect a better outcome.
Peter S. Rummell is chairman and CEO of The St. Joe Company (NYSE: JOE).