The coverage isn't so bad, depending on the type of phone. But service is completely absent from AT&T at times when beach is crowded.Andy I also live in BMB, but my Iphone4I live in BMB, have AT&T, and haven't had a call dropped in a year. The service is just fine. Also, the new AT&T store near the Publix on 98, is a great addition to the availability of cell service in the area. In another manner of speaking, to each his own.