Content type


Right on the main square in Seaside is a kick of a little store we love. Mercantile specializes in American-made, earth-friendly, cause-related and well-worn for ladies and their men. We think you'll love their clothing, boots, shoes, accessories and gifts - not to mention the Texas-inspired, friendly service.

Long before opening their doors, Mercantile determined it was important to carry as much merchandise as possible that was made in the USA, eco-friendly and cause-related. The boutique carries AG Denim, an eco-friendly company who manufactures in the states. Hats and bags by Real Deal are handmade in a remote small town in rural Brazil from recycled canvas tarps that once stretched across the beds of cross-country cargo trucks. Raven + Lily jewelry is handmade by HIV-positive women in Ethiopia and North India from recycled metals and melted down war weapons, and the proceeds from this line provide for those women's healthcare and education.

Mercantile also partners with local designers like Blessings in Disguise and Annie Parker who not only manufacture in the USA, they also give back. Mercantile is a local favorite for handmade goods, like candles, unique home accessories, and small pieces of art by SoWal artist Ginger Leigh.

Giving back to individuals in need, the community, and area charities is a core mission of Mercantile. They've helped out The Special Olympics of Walton County, Children's Volunteer Health Network, Food For Thought, Alaqua Animal Refuge and area schools.  

Visit their sister store Duckies Shop of Fun - which happens to be right next door - for the very best in kids' toys, clothing and just plain silly stuff.

Mercantile is located on the square in Seaside. The boutique is open daily. Visit for more information. Follow Mercantile on Facebook for the latest styles and outfit of the day. Call the shop to place your order at (850) 213-0010.

sowal partner badge
Mercantile is a business partner and supporter of our community website covering South Walton and the Emerald Coast of Florida.

Photo Gallery

Map of this Location

At a Glance