What the he!! is a Von Dutch hat. I was a Pepsi too. :roll:
A type of "trucker hat" made popular a few years ago by Paris Hilton, Madonna, La Lohan, et. al. They were in bright colors, sometimes camo, and very loud.
Paris:
Ms. Lohan:
Madge:
I'll see if I can dig up a picture with me wearing one... lol
Edit: Yes, yes I found one. Actually taken at ye olde beach house, spring break 2004, and I know I look like an idiot.