---------- Forwarded message ----------
From: David Rauschkolb <drmail@mchsi.com>
Date: Jan 11, 2008 9:21 PM
Subject: Re:Signs on 30-A
To: Tracy Louthain <
tlouthain@beachesofsouthwalton.com>
CC: Claire Bannerman
CC: Kris Titus
Hi Tracy,
About 15 years ago I originally approached the TDC as President of the Scenic 30-A Business Association with the idea of naming each beach community. Because we did not have the funds to pay for the signs I asked the TDC to fund the project if I came up with the design and placed them. TDC graciously accepted and has maintained the signs since then. I want you to know that I support your efforts and felt great that a new generation of signs would be good for the area.
I have done my best to calm the storm brewing on SoWal and all over regarding negative opinions about the look of the new signs. I am sure you know you have a local public relations disaster on your hands. People are coming to me because I designed the old signs and I have tried to tell them "just give it time, they will blend in over time" "It's part of a comprehensive plan that will give the area continuity and connectedness" and so on.
Basically, every person I have spoken to hates the new signs. All I hear is they are too big, too high and too blue. I have not heard one positive comment yet.
Regardless of what has been spent, I strongly suggest you rethink and redesign new ones regardless of the cost. I know what it takes to plan and implement something of this magnitude but I really feel if this many people dislike the signs now just wait until the season. People are likening the area to Disney.
I suggest you work with Claire Bannerman on creating a design that incorporates the Beaches of South Walton logo with the words "Scenic 30-A" because it will be a scenic route soon. I would be happy to work with you as well.
The signs should be much smaller and lower to the ground and made of a material that long lasting and is indigenous to the area; I suggest cypress. At any rate, I strongly suggest you act quickly to form a plan. I am happy to help in any way. PR, design or otherwise. Please call me or email me if I may be of any assistance. Thank you. 865-1061
Sincerely,
Dave Rauschkolb