New marketing plan dubs this area "The Beach"

[Smiling JOe]

That is some bright green. lol

 

[BeachSiO2]

I guess this will be in the Sun this weekend...

http://www.waltonsun.com/news/regional_743___article.html/brand_region.html

 

[kathydwells]

I guess this will be in the Sun this weekend...

http://www.waltonsun.com/news/regional_743___article.html/brand_region.html

I just have to say after visiting their website: www.thebeachfla.com

the logo looks worse to me. It is horrible against the blue gulf waters. I do not like it.

 

[Sea Sothebys]

Some of Lewis Communications highlights:

Alabama Tourism (glossed over for thebeach?)
Harborwalk (are we going to fall into the gulf too?)
NatureWalk (I believe that speaks for itself)

I realize there are some impressive names on the list too, but most seem to be non-profit or charity and probably done for free. I know I would to list a big name like the Salvation Army.

Also this is the first sentence of the mission statement:

We are not in the business of creating print-ads, TV spots, websites, or brochures.

I was just reading this over and I wanted to make a comment about this... just sort of an insider of real estate marketing point of view... usually the creative agency does not have any control of the development itself. For example, I did the design work for Owl's Head yet had no control over how to market it, when to market it or where to market it... I have many more examples where marketers weren't really the ones who made the call, rather numbers people... doesn't make sense I know...

 

[Busta Hustle]

Coke...New Coke...anyone remember that campaign?

Question: Is the whole idea of the C.V. 3000 group to get Southwest Airlines to offer cheap airfares to VPS and later p'city?

 

[SHELLY]

Question: Is the whole idea of the C.V. 3000 group to get Southwest Airlines to offer cheap airfares to VPS and later p'city?

:scratch:Southwest Airlines' colors are beige, red and Orange(!)...coincidence(?) or some major arse kissin'

You folks who print t-shirts and such need to jump on this real quick...print accessories that simply say "THE Shirt;" "THE Hat;" "THE Towel:" "THE Totebag;" "THE Wife;" "THE Kid;" "THE Baby;" just don't use orange (as if that needed to be said :roll....if this promo tanks like I think (hope) it will, you'll at least get one good season of sales from folks who "get it."



.

 

[buster]

I'll adress part of this letter by Buddy Runnels that was posted earlier - http://www.waltonsun.com/news/regional_743___article.html/brand_region.html

It is important to understand that we are very much at the beginning of this process. We have just begun working on concepts for the regional brand and will be soliciting feedback from business leaders and other stakeholders in the weeks ahead, as we road-test our ideas.
We’re going to need as much constructive help as possible to grow our regional business to everyone’s benefit. Now is not the time to stand on the sidelines and criticize the efforts of others. Now is the time to get involved, to share with us your best thinking and can do spirit.

Sorry Buddy, if your group hadn't chosen "The Beach" as your moniker we might get on the train. As it is, you are doomed from the start. Any money spent will be wasted and the damage you do could take years to repair. I'll bet the SW air executive is shaking his or her head like the rest of us. Do the right thing and take a mulligan. Believe it or not you're still on the tee. DON'T STEP ONTO THE FAIRWAY!

Thanks - THE Buster!

 

[Jdarg]

I went to THE beach yesterday. It didn't look any different than when it was just the beach. It was the same- gorgeous!!

 

[Mango]

I just have to say after visiting their website: www.thebeachfla.com

the logo looks worse to me. It is horrible against the blue gulf waters. I do not like it.

I had to put my sunglasses on to read that site. :shock:

 

[Beach Runner]

Whatever happened to "The Emerald Coast"?

Exactly.

THE Beach is just too generic. Can't you imagine the following conversation occurring over and over if the Panhandle is branded with this name?
Person 1: Can't wait for my vacation next week!
Person 2: Are you going anywhere?
Person 1: Yes, to THE Beach.
Person 2: Which one?
Person 1: THE Beach.
Person 2: You said that. But which one?
Person 1: THE Beach...

I'll have to say that orange is my favorite color, especially with blue.