New marketing plan dubs this area "The Beach"

[GoodWitch58]

I am not familiar with Lewis Communication? Who are they? What have they done?

Seems very strange if they are so good they would let that brochure with the horrible Orange get out...if the campaign was going to be significantly different...first impression and all that....

Can you give more information?

 

[Sea Sothebys]

http://www.lewiscommunications.com/

I get your point... I hope you get mine too....I think that is exactly the problem... no magic, all logic, makes an underwhelming release of what could be a good campaign... or a bad...

But yeah, they are a talented group...I posted their site. I haven't looked at their site...

 

[scooterbug44]

I question how great a marketing company is that can't control the release of its own marketing campaign and avoid a HUGE backlash of national negative publicity. :roll:

Checke dout the site - no pizzazz! A bad orange logo calling us the generic "beach" fits right in IMO!

I vote we let the SWHS students take a whack at it - think they can do better! ;-)

 

[Sea Sothebys]

Goodness, I am not saying they are some great marketing company, I am only suggesting they have good creative normally and that the release was what really was the problem. I don't know who was responsible for that...

I own a marketing consulting company and I would not have made this mistake... Though, I have made mistakes getting in with a client who would not take advice... and perhaps, this happened... I simply don't know. Just offering my thoughts...

 

[GoodWitch58]

Well, I agree with ScooterB....no magic here.

There must be some other reason they are involved...there are many great Florida companies to chose from and many national companies who have done Florida Economic Development and Tourism campaigns....there must be something else going on here.

I would like to see the Request for Proposals..

 

[scooterbug44]

I know it's much easier to critique than be creative, but IMO "marketing" this area would be a heck of a lot easier if they focused more on controlling & combatting the negatives than on "rebranding".

Intelligently planning for the future and expansion, welcoming and listening to community input, and being careful about how the area appears to the rest of the world goes alot further than a logo.

A dissatisfied customer will repeat their complaint until it reaches 300 people, a satisfied one will tell 30.

How many tourists and $ are the hideous blue signs, private beaches, incompetent government, and petty squabbling between different communities/destinations costing us?

 

[wrobert]

And this was said with a straight face? :roll:
I don't believe it. There is some other reason why Emerald Coast cannot be used that they are not saying.

Cause Kurt is cybersquatting on the domain name.

 

[Kurt]

Cause Kurt is cybersquatting on the domain name.

I would really like to have EmeraldCoast.com

 

[chrisv]

I would really like to have EmeraldCoast.com

Yeah, all I could get back then was panhandlebeaches.com. Anyone?

 

[Matt J]

I think Minnie is plenty positive...

I second that!