New marketing plan dubs this area "The Beach"

[Matt J]

Some don't like tourists, so a defunct marketing campaign from the beginning is a bad thing?

 

[TooFarTampa]

Most of us don't like tourists, so a defunct marketing campaign from the beginning is a bad thing?

Who is "us"? I hate the idea that people reading this board might think the frequent posters don't like tourists.

Edit to say that I think you are joking, but some may think otherwise.

 

[Matt J]

Who is "us"? I hate the idea that people reading this board might think the frequent posters don't like tourists.

Edit to say that I think you are joking, but some may think otherwise.

I apologize for that, I was not clear.

I meant to say that some prefer the area as is and don't want to further the marketing of the area (i.e. secret club).

Personally I can't shut up about the beauty, welcoming locals, and uniqueness (sp?) of the area.

 

[hnooe]

How about instead using The Beach, how about "You Wanna Be My Beach" or "Sun-Over-Beach."

 

[Busta Hustle]

The really sad part about the whole idea is that you have really intelligent people thinking they can market or brand their way out of this tax and insurance debacle. It's like if we come up with the right color or nick name that will solve our problems and once again buyers will swoop in to buy or rent and it will all be because of marketing and consulting. It's time to think outside the Crock...

 

[Matt J]

How about:

"The sun'll come out tomorrow"

 

[scooterbug44]

The really sad part about the whole idea is that you have really intelligent people thinking they can market or brand their way out of this tax and insurance debacle. It's like if we come up with the right color or nick name that will solve our problems and once again buyers will swoop in to buy or rent and it will all be because of marketing and consulting. It's time to think outside the Crock...

I think the really sad part is that there aren't any "really intelligent people" or "thinking" involved in this debacle. ;-)

 

[Jennifer Steele]

Not to mention the Emerald Coast is already the "location" used by the Destin/FWB Tourism group (http://www.destin-fwb.com/) . I doubt the other areas would want to support a name that is already used by one of the members. It would in essence be more advertising for one over all the others. On the other hand, I bet Destin/FWB was pushing for the Emerald Coast.

Santa Rosa County is not included in the Coastal Vision 3000, though. How is that for fractured?

 

[destinscuba]

This is it plain and simple.

Where is "the beach"?

Here is the Emerald Coast!

 

[Matt J]

Get back to work.