Buying local products and shopping at local businesses is a conscious choice that I make for a wide variety of reasons - not all of which are idealistic or unquantifiable.
You are only using the final sale price of an item as a basis for comparison. I am also using overall quality, customer service, the effect of its sale and production on my community, and its effect on my planet as a basis for comparison.
I know how I want the world to be/work and I am putting my money where my mouth is by choosing the $60 toaster, the meal at the non-chain restaurant, the Seaside Rep show instead of Netflix, items at the local hardware or grocery instead of the big box store etc.
I get better service and better products and in the end MY dollar actually goes further by keeping it close to home.
You are only using the final sale price of an item as a basis for comparison. I am also using overall quality, customer service, the effect of its sale and production on my community, and its effect on my planet as a basis for comparison.
I know how I want the world to be/work and I am putting my money where my mouth is by choosing the $60 toaster, the meal at the non-chain restaurant, the Seaside Rep show instead of Netflix, items at the local hardware or grocery instead of the big box store etc.
I get better service and better products and in the end MY dollar actually goes further by keeping it close to home.
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