I save $2 per box of the cereals we eat and $2 per jar of peanut butter. We go through enough of both to save at least $30/month. And that is just the PB and cereal- there are other items that we use regularly that are shockingly cheaper at Walmart. I hate it, but it is true. So my grocery shopping is now split- I can't justify spending twice as much for the brands we use- I would rather spend that extra money saved eating out on 30A!