At least with Stoli, we did a trade deal by which the then Soviet Union could import Stoli and Pepsi could export its soft drinks to the Soviets but then again, I just discovered that Stoli is imported to the US by Pernod who just bought Absolut. Small world. I am not a vodka drinker since vodka is one of only two liquors which can kill you but if I were, I would partake of the Texas stuff...
Actually all liquor can kill you. :roll: We do have some yute's on here that take some of this as gospel.
Please allow me to play devil's advocate for a moment.
I'm an international brand, and I want to make an international "splash" but pay let's say, I don't know . . . Mexican prices for advertising. So I poke the giant using its neighbor. Given America's world popularity these days, these "idiots" may be marketing geniuses, who - yes - have heard of youtube.
Just a thought. . . .;-)
Very good point.