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The immediate region including South Walton has many successes to celebrate. As this chart indicates, November saw considerable growth when comparing bed tax collections from 2011 to 2010 for the five county region in which South Walton is centered.
Northwest Florida counties implemented various approaches in deploying BP grants, from front-loading spending in year one (which occurred in South Walton) to extending spending over a period of up to three years. As previously reported, over the same period Visit South Walton has also been executing new marketing strategies and rebranding - transitioning from "Beaches of South Walton" to "Visit South Walton."
We are encouraged by research indicating that Visit South Walton's marketing messages have increased awareness in both existing and emerging markets, and continue to be impressed by the ongoing marketing efforts of South Walton bed tax collectors. As a destination, we can enthusiastically look forward together and work on making last year’s growth a foundation for our future.
The immediate region including South Walton has many successes to celebrate. As this chart indicates, November saw considerable growth when comparing bed tax collections from 2011 to 2010 for the five county region in which South Walton is centered.
Northwest Florida counties implemented various approaches in deploying BP grants, from front-loading spending in year one (which occurred in South Walton) to extending spending over a period of up to three years. As previously reported, over the same period Visit South Walton has also been executing new marketing strategies and rebranding - transitioning from "Beaches of South Walton" to "Visit South Walton."
We are encouraged by research indicating that Visit South Walton's marketing messages have increased awareness in both existing and emerging markets, and continue to be impressed by the ongoing marketing efforts of South Walton bed tax collectors. As a destination, we can enthusiastically look forward together and work on making last year’s growth a foundation for our future.