Local school rakes in more than $55,000 | Carolina Weekly Newspapers
But Georgia company gets almost half
October 30, 2009
Andrew Batten
HIGHLAND CREEK ? For years, parent-teacher associations have used various types of fundraisers to support their schools and their own programs.
Students have hocked everything from wrapping paper to cookie dough, but a new fundraiser that asks families and friends to pledge money for each lap students run around a track at school has some parents worried.
Boosterthon Fun Runs have been making the rounds at area schools. Highland Creek Elementary held its fun run Oct. 22.
Highland Creek?s PTA contracted with Booster Enterprises, a for-profit, Georgia-based business to provide promotional material. Three of its employees made presentations on good character traits in each of the school?s classrooms.
For several weeks leading up to the fun run, students were asked to get $1 to $2 pledges from relatives and friends for each lap they run. The maximum students could run was 32, equating to a $32- to $64-donation from each person.
On the day of the fun run, students walked around a 1/16-mile tracked dubbed the Boosterthon Speedway throughout the school day. Booster Enterprises brought a sound system, played music and led students around the track.
Booster Enterprises kept 48 percent of the money raised and the rest, 52 percent, went to the PTA. Highland Creek Principal Ann Nivens said the PTA raised roughly $30,000 and that?s more than past fundraisers garnered, said Denise Lynch, the PTA?s director of fundraising.
Officials from Booster Enterprises did not respond to phone and e-mail messages from the University City Weekly.
PTA announcements didn?t mention the organization would have to split contributions with Booster Enterprises.
?We did not make an announcement per se, but anytime a parent would ask what the breakdown was, we would always let them know,? Lynch said.
Not advertising those conditions could have unfairly led parents to think the PTA was getting all of the money, Frank Palmroos, father of a Highland Creek third-grader, said.
?That?s being deceitful,? he said. ?Money is tight for a lot of folks around here these days and to give money to the PTA thinking that the money is going to them and then to learn that only half is ? it?s better to write a check directly to the PTA.?
With other fundraisers, like the popular Sally Foster gift-wrap sales, contributors get a tangible product from students, Palmroos said.
?The thing is when you sell wrapping paper to someone, they?ve got wrapping paper,? he said. ?With this one, people are pledging not knowing the school is only getting half.?
In 2007 and 2008, the Highland Creek PTA organized a golf tournament fundraiser.
The PTA switched to Booster Enterprises because the company provided students with lessons of good character and physical fitness.
?We felt that this gave kids a little bit of something because they teach the values of character development,? Lynch said. ?They also teach the values of physical fitness. It really gets the students involved with the fundraising.?
Booster Enterprises? employees gave each class five-minute character trait presentations every day during the week of the run. But, Palmroos said, those presentations and lessons on physical fitness are something the school should be teaching without the help of a corporation.
?That?s what gym class is for,? he said.
Lynch said the Boosterthon raised significantly more money than the golf tournament, especially in parent contributions since corporate sponsors funded the tournament.
?It really got the families involved,? she said. ?Our participation went from about 15 percent up to around 70 percent. So we had a significant increase in parent participation.?
Despite the high numbers of parent participation, Palmroos objects to a for-profit organization, Booster Enterprises, using students? class time. His daughter was tempted with promises of bigger prizes for more pledges.
?Doing it during class hours just isn?t right,? he said. ?You shouldn?t be making a sales seminar when these kids are supposed to be in class.?
Nivens, who approved the fun run as a fundraiser, believes students saw minimal disruption to their classes.
?On that day, they didn?t have recess or PE, so it actually took the place of those things and took about 50 minutes,? she said.
Palmroos wouldn?t let his daughter be tempted by the prizes. He held her from the school on the day of the fun run and had a babysitter take her to the library instead.