They did not see the downturn coming (or they wouldn't have put so much into Watersound North, WSWB, etc) so why do you think they have such a great crystal ball??
JOE knew the downturn was coming as did LUK.
On LUK: As early as 2003 I was fortunate to have a person to person with a LUK executive who gave me his firms analysis of what was coming in real estate. His message was nearly exactly correct so far. They also put their money where their mouth was at that time and unloaded the vast majority of their local real estate holdings during that period. That meeting took place in the last office down the North hall of the Rosemary Beach Land Company's sales office. Those of you who know the building of that time may be able to verify the validity of what I'm saying.
On JOE: A co-ordinator of development for JOE showed me maps, community designs and more for Watersound North in 2003. From that meeting and others, JOE had planned for modular and even tilt wall construction as early as that time. To make that statement publicly would have been most outrageous to everything that the local real estate market was believing about quality construction practices during that period. Their roll out dates and soft openings for WS North were very strategically delayed a number of times till the devaluation was under way. My company built and installed the first foundation for JOE's WS North Model Sales office. These informal meetings occured in many places, but the majority occured in the 2nd floor, South offices of the Watercolor mixed use building above the sales office. Those who are informed may be able to verify some of what I am saying.
This process of timing entrapped their competitors in what is exhibited as:
Where there is ground with impassable ravines, Heaven's Wells, Heaven's Prisons, Heaven's Nets, Heaven's Pits, and Heaven's Fissures, you must march quickly away from them.
It's o.k. with me if you don't believe what I'm saying. It probably sounds pretty unbelievable.