Another full-time resident point-of-view...
I grew up in SoWal. My parents bought two government lots on the Bay in the late 1940's / early 1950's for $10 an acre. Most of the land was sold long before it was "worth anything." This is the property that now comprises the subdivisions of Bayou Creek Estates and The Shallows, part of the land that was annexed into Eden State Park, and all the smaller metes-and-bounds parcels not in the subdivisions. My father's ancestors, the Wesley family, were among the early settlers of Point Washington. If my parents knew what homes and land around here were priced at now (and taxes and insurance!), there would be some serious spinning occurring in the Point Washington cemetery.
When I was a child and a teenager, we operated a grocery store in Santa Rosa Beach. The building stands where Bea's Interiors was for many years. My dad often stated that, in winter, you could fire a cannon down Hwy 98 and not hit anything. He was right. There was NOTHING to do. Working in that store - and my other early jobs - was the basis of my social life.
Fast-forward: I am college-educated and have a relatively good job, for this area. My husband grew up in the north part of Walton County (Glendale!) and is a law enforcement officer. If not for inheriting the property I was raised on, there is NO WAY that I would be able to live where I do. In the middle of building our new home here, my husband's career and salary took a nosedive from which it hasn't fully recovered (note: I am not a fan of our sheriff). Had we known what would happen with my spouse's career, we wouldn't have built this house. Things are much better now, but it is still hard to make ends meet - especially with waterfront property!
Many of my old schoolmates have become millionaires by selling out and leaving SoWal. To be honest, we have considered it. However, I don't want to! SoWal is my home, we fought a hell of a fight to get back over here (from Freeport, which was actually quite nice for ten years) and I will fight tooth and nail to stay here. If it becomes too much of a struggle, we have property in the north part of the county - but I would prefer to move away completely rather than watch someone else move into my home.
This is why my viewpoint is often different from most of the posters on this board. I see a different SoWal than many of you do. I haven't been to the beach at all this year, due to surgery in the spring, hurricanes in the summer, and an incredibly busy life all the time. However, I enjoy reading this board and discovering what drew most of you to live here or invest in vacation homes here. It reaffirms what I have known all along - this is one of the most special places on the entire planet.
P.S. I adore Publix! I can finally buy ice cream and make it home before it melts!