I disagree, Robert...they have the same objective: a viable economy for Walton County...the methods are a bit different, but not all that much.
It is all geared toward Commerce.
In the state system before it was privatized, the Department of Commerce included both the Division of Tourism and the Division of Economic Development. I worked as the Communications Director for the agency and was involved in both bringing tourism to Florida and "luring" new business...especially the movie making business. During the time I worked there in the 80s, Florida had the distinction of being the #1 tourist destination (thanks Disney) for the U. S. and the #1 state for business development.
We worked as one unit and benefitted the entire state. This is how it is done in many, if not most, places.
Now, we have Visit Florida and Enterprise Florida, two separate entitites...not sure the "powers that be" in either organization talk to one another.