Is he a repeat client? If so, then you have to weigh the future value of his business against the potential loss in the present.
If he isn't, then do not allow the cancellation. Remember, he may very well be canceling on you...but re-booking with a competitor who has dropped their rates due to the ever growing environmental catastrophe.
If he isn't, then do not allow the cancellation. Remember, he may very well be canceling on you...but re-booking with a competitor who has dropped their rates due to the ever growing environmental catastrophe.