It's funny that you're writing about tomatoes because I was reading something just today about apples. I was travel-planning our trip to England at the end of the month and came across a website devoted to apples in Devon (the southwest of UK). There was a line that stuck in my head about how many small apple orchards are threatened because the big supermarkets demand "perfect" apples, much to the chagrin of farmers who love the old-fashioned variety. There's a movement to save the old varieties that aren't perfectly red, perfectly round, and perfectly blemish-less. The farmers have begun fighting back and educating the public about how what "looks" perfect doesn't taste perfect.