This may answer a few more questions that are being raised, including their "vision" and the staff.
http://www.thebeachfla.com
I really don't care if they name select businesses which buy in, to their list of, the(TM) shopping, the .... However, if they want to rename the entire area, including inland areas, from Apalachicola to Pensacola, "the (TM) beach," for the public to recognize it, I have a problem with that.
