New marketing plan dubs this area "The Beach"

[Beach Runner]

"The Beach" was just too vague of a name to ever work. I vote for "SoWal" to be the official name for the area in the region south of Highway 98 between Highway 30A and its intersection on the westside near Dune Allen and its eastside intersection near Rosemary Beach. Kurt should own all rights to that name. "Beaches of South Walton" is too bland and too complicated for those who are newbs and have no idea where South Walton County is. SoWal is short and sweet.

 

[30A Skunkape]

Shelly...

 

[poppy]

"The Beach" was just too vague of a name to ever work. I vote for "SoWal" to be the official name for the area in the region south of Highway 98 between Highway 30A and its intersection on the westside near Dune Allen and its eastside intersection near Rosemary Beach. Kurt should own all rights to that name. "Beaches of South Walton" is too bland and too complicated for those who are newbs and have no idea where South Walton County is. SoWal is short and sweet.

The beaches in south walton county extend from Miramar Beach to Inlet Beach yet to make it less complicated for newbs you want to call the area in the region south of Highway 98 between Highway 30A and its intersection on the westside near Dune Allen and its eastside intersection near Rosemary Beach "Sowal". How is this less complicated?

 

[Just Curious]

That article sounds like Okaloosa is just pissed that South West chose PCIBA. I don't even know if that's right. What's the name again?

 

[Miss Critter]

THE Beach was horrendous. God know what the "experts" were paid to come up with that nonsense. I never understood why they didn't extend "the Emerald Coast" to cover the whole region. It's far more descriptive and accurate. You can't sell emerald water and white sand with a big orange logo. . . unless you're only trying to sell it to an airline whose logo is the same color. ;-)

Mission accomplished.

 

[Beach Runner]

The beaches in south walton county extend from Miramar Beach to Inlet Beach yet to make it less complicated for newbs you want to call the area in the region south of Highway 98 between Highway 30A and its intersection on the westside near Dune Allen and its eastside intersection near Rosemary Beach "Sowal". How is this less complicated?

I meant that "SoWal" is less complicated than "The Beaches of South Walton." Your definition of the geographical boundaries sounds good to me.

 

[Smiling JOe]

So do the people who chipped in $$$$ get their $$ back?

 

[Douglas the Intrepid]

So do the people who chipped in $$$$ get their $$ back?

I do believe they are busy spending that $$$$$ on THE beach in the Bahamas now! lol

 

[Kurt]

SoWal = South Walton County, which includes Scenic 30A, Sandestin, Inlet Beach, Miramar Beach, Freeport, Bruce, Bayou Basin, and other areas south of I-10.

We also are interested in what goes on in the surrounding areas of Destin, DeFuniak Springs, Carillon Beach, Panama City Beach ...

Any marketing of the Florida panhandle as a regional entity needs to cover the entire panhandle from St. Marks in the east to Pensacola in the west. There are amazing places in Northwest Florida along the coast and inland areas, and no one should be left out.

You don't know the panhandle until you've spent some time in Two Egg, Florida.

"The Panhandle" tm

 

[Douglas the Intrepid]

I meant that "SoWal" is less complicated than "The Beaches of South Walton." Your definition of the geographical boundaries sounds good to me.

Its less complicated, but doesn't sound appealing in the least. It should be something catchy and descriptive like how 'Emerald Coast' brings pleasant images to mind. SoWal sounds like some kind of drain cleaner! ;-)