dunefrog, I'm going from memory regarding the following. Peak sales in SoWal was June 2005. In particular, that refers to the quantity of sales, but the avg sales price trends to that month, too. In 2007, the quantity of sales was down from the peak by roughly half, so while a month or two of unusually high priced homes, will skew the avg sales price. Remember the home in The Retreat selling at around $13 million? Rosemary Beach Gulf-front home selling for $8+ million, which they tore down? Same buyer bought a $4million home two lots away in the same down market? Sales like that shift the average sales price, so sometimes, when you see numbers out of the norm, you need to look up the specific sales, and you will usually find the answer to why the numbers looked out of whack.