Nothing like Chik-Fil-A before going to the beach on Sunday.![]()
But they aren't... wait... I get it!

Nothing like Chik-Fil-A before going to the beach on Sunday.![]()
we all have different ideas on what SoWal should be. for those of us who have lived here forever, we've seen it develop just about as far it we would like. but that is unrealistic. however, many of us can and do have high expectations about Hwy 98 not becoming a true Atlanta suburb. If you want to live in Atlanta, I believe you should go and live in Atlanta. but who am I kidding? the folks who have moved here from other cities want the wall to wall chains of every kind lining the hwy. yes, we do need something to help our economy - real estate is still in the tank and will be for a while. so bring on walmart and chains - more jobs for people to have to drive in from niceville and defuniak springs, and russia, to fill. whatever happens, I hope our County will take it slowly and demand the best for Hwy 98. I live in Pt Wash - just off 98 - it may not have a scenic gulf view but for me that Hwy is every bit as important as 30A.
Interesting comment -- "we've seen it develop just about as far it we would like." I really didn't know if locals felt like that, but I'm glad. As someone who spends a lot of time in SoWal, I too want it to stay as pristine as it was when we built a second home here. We can go to chain restaurants and big boxes in Atlanta, so the lack of those is what attracted us to the area. And even though there are many times we need to drive to PCB or Destin to buy things for the house that just can't be bought along the 30A corridor, I'd rather do that than have another Destin on 98 in Santa Rosa Beach.
But then I wonder how it would be to live in SoWal full time. Would I rather spend the time and gas money to drive to PCB/Destin for necessities? Or would I rather have all of those chains in SoWal for the convenience? The downside, of course, is that once those chains come to SoWal, we'll probably have the traffic jams on 98 that Destin has. So I guess one questions for locals is, would you rather take the time to drive to PCB/Destin on an occasional basis, or have to deal with the traffic delays on 98 on a daily basis from all of that "stuff" in SoWal ?
I personally hope that all of that "stuff" doesn't come to SoWal. But with Walmart setting a precedent, I'm afraid that the DESTINy of SoWal has already been written.
As far as jobs go, won't the Walmart in Destin lose business once the one in Santa Rosa opens because the SoWal residents and vacationers will no longer need to drive to Destin? And won't that cause the number of employees at the Destin store to decrease due to fewer customers? Disclaimer: I know nothing about economics, so someone will have to correct me on this.
Thanks for the insight. I worry about all of this so much that I have nightmares. And it's not my primary residence, so I can't imagine how unsettling it is to you all who have chosen to reside there full time.good questions BR. my opinion that SoWal is wonderful just like she is is only mine - many local friends feel the same.. but according to a local poll, most locals either support walmart and more conveniences or just do not care one way or another.
believe it or not, since we have 3 publix's in the area and other shopping here and there, there is almost never a need to drive in to Destin or PCB. If I need to go to Target - Pier Park is 20 minutes down 98. I would imagine that drive is typical for almost anyone, anywhere. So, its not like the drive is a problem. and its very infrequent. In this day and age with online shopping, plus travel to larger cities now and then, any and all shopping is totally easy.
Some locals live here because we like it small. We like it beautiful. and we like traveling down the road without a lot of traffic. Peak season in summer provides enough activity and traffic as it is.
I can't imagine where all the workers are going to be driving in from in order to work so many minimum wage jobs. or perhaps, as someone has mentioned, a ton more affordable housing will soon be in the works in neighborhoods near 98 in order to have workers live in the area. I guess we will see how it all shakes out. It is going to be real interesting!
I am aware of the school bus but my son has to sit on it for over an hour to go 10 minutes worth of time so we work it in our schedules and have for several years. I have 4 kids from 15 to 25 so I know what is and what is not working for us when it comes to schools. That does not hamper the fact that I personally cannot drive anymore than I already do to get things done and am grateful when anything from this century creeps into SoWal that makes my life easier.I'm not doing it on a daily or even weekly basis - I just plan my errands so that when I go to those areas I can hit several stores at a time.
There are a ton of chain restaurants over there - don't know the names as I don't like to eat at them. (Gugliemo's and the japanese place are good if I need to eat when I am over there).
P.S. At the risk of unleashing the holy hell of parental wrath - there is a free school bus.