The MLS is still a powerful thing.
Realtors have competition??
- Thread starter Bob
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Technically, the MLS is the collective agreements between co-opertating brokers which promises one broker to pay another for the sale of a property. 99% of people, including Realtors, misuse the term, and partly due to the misuse of the term, leads to one reason why some people are saying it should be public information.kurt said:
Cork On the Ocean
directionally challenged
"Do you want to go to the Caribbean? Or would you rather give the money to your real-estate agent?"
Shelly, you are a never ending vortex of negative information
So it's difficult to get a take on your agenda. If you think that you can sell your home yourself, by all means do so but don't try to diminish my worth.
It's quite disheartening to go from being one of the most trusted professionals - a pharmacist, to one of the least trusted. I'm the same person that people trusted to make IV bags that stopped their hearts. What has changed? I agree with many things in the article. Yes, many people complete a week long class, put on a smile and they're in business. The problem is that consumers don't demand excellence. They see all real estate professionals as the same and that makes it possible for mediocrity to prosper.
even though they probably don't have to work any harder to sell an $800,000 house than they do a $200,000 house
Absolutely true! The other side is that you can give more time to your clients when you sell 10 homes instead of 100. I used to work 12 hr days in pharmacy for only 3-4 days a week. Now, I work 12-15 hour days 7 days a week.
In fact, I just bought audio books to de-motivate me. I'm very goal oriented and driven but I also know the importance of living each day to it's fullest and need to bring myself back there.
A listing agent really only performs four main functions .....But it's now easy to find independent or discount agents who will list your house on the Multiple Listing Service for a fee of about $750.
The problem that I have with many of these articles is that they are very biased, plain inaccurate or omit important information No where does this article mention the high overhead of a real estate salesperson or broker such as the $3,000 in the Destin Market and the $30,000 in the Palm Beach market per year for just 1 advert on realtor.com to get those listings seen! An expense that no discount broker will spend to market your home.
http://brianx.com/br2cphilosophies.html
:scratch:
Shelly, you are a never ending vortex of negative information
So it's difficult to get a take on your agenda. If you think that you can sell your home yourself, by all means do so but don't try to diminish my worth.It's quite disheartening to go from being one of the most trusted professionals - a pharmacist, to one of the least trusted. I'm the same person that people trusted to make IV bags that stopped their hearts. What has changed? I agree with many things in the article. Yes, many people complete a week long class, put on a smile and they're in business. The problem is that consumers don't demand excellence. They see all real estate professionals as the same and that makes it possible for mediocrity to prosper.
even though they probably don't have to work any harder to sell an $800,000 house than they do a $200,000 house
Absolutely true! The other side is that you can give more time to your clients when you sell 10 homes instead of 100. I used to work 12 hr days in pharmacy for only 3-4 days a week. Now, I work 12-15 hour days 7 days a week.
In fact, I just bought audio books to de-motivate me. I'm very goal oriented and driven but I also know the importance of living each day to it's fullest and need to bring myself back there. A listing agent really only performs four main functions .....But it's now easy to find independent or discount agents who will list your house on the Multiple Listing Service for a fee of about $750.
The problem that I have with many of these articles is that they are very biased, plain inaccurate or omit important information No where does this article mention the high overhead of a real estate salesperson or broker such as the $3,000 in the Destin Market and the $30,000 in the Palm Beach market per year for just 1 advert on realtor.com to get those listings seen! An expense that no discount broker will spend to market your home.
http://brianx.com/br2cphilosophies.html
:scratch:
An important thing we want from a listing agent in selling any of our properties is someone who will promote our property to other Realtors as well as to buyers.
We have found that when as many Realtors as possible have good info on our property, the chances are increased greatly that it will get good exposure to buyers.
I don't see how discount brokerages could do this for us as well --- shoot lots of Realtors wouldn't. That's why we do our homework in finding the best Realtors we can.
We have found that when as many Realtors as possible have good info on our property, the chances are increased greatly that it will get good exposure to buyers.
I don't see how discount brokerages could do this for us as well --- shoot lots of Realtors wouldn't. That's why we do our homework in finding the best Realtors we can.
Cork On the Ocean
directionally challenged
You're absolutely right Rita and faxes to offices used to be popular but with the spam fax laws, I never get them anymore.
I used to send out mass emails on our new listings, price reductions and bonus additions in both ecar and bay county. Of course I got emails from a few to take them off my mailing list which I did but I got a nasty email from one of them telling me it was against the anti-spam laws. I was nice of course and emailed that I thought that it met the requirements because the MLS has a place to opt-out of the agent downloadable roster. He emailed back saying that's not the intent of the downloadable roster which is intended for ecar announcements to realtors. He also said he was on a committee that's been formed to address the problem of email announcements and he gave me the impression that they might prohibit mass emails to the realtor roster.
I do agree that we are beginning to get unindated with emails especially with realtors that send the same thing over and over. While I get about 300 emails a day, I still try to glance at them and find a limited use of them valuable but I've never really shown a property as a response to an email announcement.
For this reason, I've gone to a manipulation of the MLS listing which puts the listing back on the hotsheet on a fairly regular basis. The hotsheet is a report that many realtors look at on a regular basis (sometimes daily) and that's how I now repetetively get listings before them without being intrusive.
There's also an auto feature that you can set up to be notified when a realtor has a client in their auto system that meets the criteria of your listings but I don't really use it because if their client is in the system with those criteria, they've already received the listing. Judging from how few notices I get of this kind, I don't think many other realtors are using it. If anyone is using this feature successfuly, I''d sure love to know as well as other ideas for they've got for marketing to realtors.
We've also held realtor open houses and private showings with wine, cheese etc. but they've been only moderately successful so on one of my listings, the listing agent actually drove around delivering brochures to offices.
I used to send out mass emails on our new listings, price reductions and bonus additions in both ecar and bay county. Of course I got emails from a few to take them off my mailing list which I did but I got a nasty email from one of them telling me it was against the anti-spam laws. I was nice of course and emailed that I thought that it met the requirements because the MLS has a place to opt-out of the agent downloadable roster. He emailed back saying that's not the intent of the downloadable roster which is intended for ecar announcements to realtors. He also said he was on a committee that's been formed to address the problem of email announcements and he gave me the impression that they might prohibit mass emails to the realtor roster.
I do agree that we are beginning to get unindated with emails especially with realtors that send the same thing over and over. While I get about 300 emails a day, I still try to glance at them and find a limited use of them valuable but I've never really shown a property as a response to an email announcement.
For this reason, I've gone to a manipulation of the MLS listing which puts the listing back on the hotsheet on a fairly regular basis. The hotsheet is a report that many realtors look at on a regular basis (sometimes daily) and that's how I now repetetively get listings before them without being intrusive.
There's also an auto feature that you can set up to be notified when a realtor has a client in their auto system that meets the criteria of your listings but I don't really use it because if their client is in the system with those criteria, they've already received the listing. Judging from how few notices I get of this kind, I don't think many other realtors are using it. If anyone is using this feature successfuly, I''d sure love to know as well as other ideas for they've got for marketing to realtors.
We've also held realtor open houses and private showings with wine, cheese etc. but they've been only moderately successful so on one of my listings, the listing agent actually drove around delivering brochures to offices.
I have learned that those mass emails get past people spam guard, they are clicked as spam very quickly. Flyers delivered, featuring a property's bonus or price reduction, are dumped by the handful directly into the circular files at each office. I have watched this happen many times, and some agents refer to it as sorting through to the real mail. That is mostly a waste of time, effort, and money.
The best communication of listings from agent to agent, is direct contact and word of mouth. Look for an agent who has a great working relationship with other agents and brokers.
The best communication of listings from agent to agent, is direct contact and word of mouth. Look for an agent who has a great working relationship with other agents and brokers.
Smiling JOe said:
That's it!! :clap_1: That is what we anxiously hope to hear from prospective Realtors ... We have stopped a Realtor halfway through her presentation, and told her we didn't need to hear anymore because we already heard what we needed. (Besides, the other stuff was things we knew anyway.)
Cork, It wasn't wine and cheese ... but once we had an agent and her husband serve a homemade spaghetti, salad, and bread dinner to any Realtors who would show up and preview our home. They tend to come when food is involved.
When the market is more competitive, the creative hard-working Realtors like Cork, SJ, and others will be the ones who survive. That's a given....
On the topic, this morning I met with about 15 other prominant Realtors and Brokers from different companies in NoWal, SoWal, Destin, and Ft Walton Bch. One thing we discussed was the mass SPAM from other agents containing listings. It seems that most of these people are frustrated with the 40+ daily emails of listings, especially when most people do not have buyers or prospects for the properties. It was pointed out by someone that some agents like to use this technique to sell their listing abilities, but mostly, the emails, go directly into the trash files if they pass the email filters.
Cork On the Ocean
directionally challenged
Rita said:Cork, It wasn't wine and cheese ... but once we had an agent and her husband serve a homemade spaghetti, salad, and bread dinner to any Realtors who would show up and preview our home. They tend to come when food is involved.
.
Rita, I'm not much the social butterfly so food doesn't do too much for me. Drink however is a much different story. Martini's anyone?
