You won't find us at Subway on 30A. Yes, we are guilty of going to Publix on CR395. I still feel guilty about supporting it when it's not much farther to the Winn-Dixie at Inlet Beach where we used to shop.
Honestly, the invasion of chains on 30A really scares the $hit out of us. We decided to invest on 30A because of the non-existence of chains on 30A. That's what makes the area so special and different in our opinion. If it's gonna become chain city, we'll just put in a pool in our GA home, project photos of the Gulf as a background, and not put so many miles on our vehicles. There are a lot of really great non-chain restaurants that we can support in the ATL.
EDIT: The movie "Jaws" has left an indelible scar on my life with regard to large bodies of water and the creatures therein.