That mailer actually resurrects criticisms made by Biden and Hillary during the primary. Why is it only now offensive and the sole fault of McCain?
It's the delivery that is offensive. Inciting fear is an ugly, weak tactic, the spin doctors have used it to death, and so many of us are so tired of it.
First, the photo of the plane on the front. It looks like its about to come crashing through the window, pandering to everyone's fears about 9-11. Yes, upon further examination, it's clear that it's inside an airport, but the visual implication is still strong.
Next, the use of the phrase "Barack Obama. Not who you think he is". Coming right after a blurb about
Islamic terrorists. This is phase 2 to all the "Obama is a Muslim" smear tactic emails floating around the web. Now it's McCain himself implying that there's more to fear from this man, that no one will come right out and say it, but perhaps... just maybe...
he just might be one of THEM. Again, pandering to the lowest common denominator.
Third, the color scheme and fonts. The yellow banners look like police tape. The cut-out letters spelling "terrorist" that are now synonymous with "anonymous evildoer". All fear tactics. All ugly. All pandering to the worst in humanity, instead of the best.
And, the use of the term "terrorists" as in "thinks
terrorists just need a good talking to". It is the leaders of those nations that he said he would talk to, not the people strapping on the bombs. Whatever your opinion of those leaders, the fact of the matter is that they are leaders of nations that hold some power, even if at this time it is only the power to terrorize the world.
I have no problem with McCain disagreeing with Obama about the issue of whether it is right to talk with the leaders of Iran and Syria, or North Korea (no Muslims in that last one, how convenient that it was left off the list on the postcard). It's all in his delivery.
On a very basic level, this election has boiled down to two fundamentals; Fear, or Hope. I choose hope.
For a little bit of levity about scare tactics (thanks to RepComic for introducing me to Onion video):
http://video.yahoo.com/network/100345142?v=3674491&l=3808099