I liked this article because in many ways because the author has much foresight. I think that those in college right now or getting ready to graduate are probably reevaluating their career choices to adapt to a changing society. However, I do agree with 30AShopper in the respect that there will always be capitalistic and material driven people. It's human nature. For some, innovation will be inspired for reasons other than materialism and others...they want a better life for themselves and their families. With innovation comes investment and I, for one, feel that eventually another bubble of some sort will come about. Some people living this crisis will forget about the excesses and greed that brought us to this point. There will be frugality for a while borne of necessity.