Or how disappointing if you booked in Destin expecting the superior beaches of South Walton. Emerald Coast was a fine description for the entire area from Pensacola to Apalachicola. Some new or confused folks must have thought it just referred to Okaloosa County, which it does not. There was absolutely no need to conjure up a new name for this fantastic Emerald Coast area of Florida. FYI -- for all you lurkers -- Don't be confused by erroneous naming of anything in South Walton as "Destin." Destin is in Okaloosa County. South Walton, and all its unique communities, is in Walton County. Trip Starter, or whatever it is called, is misleading. Beach TV also doesn't have its location facts correct in some cases. Although, it is doing better. The Weather Channel, finally, listed approaching storms in South Walton. More specific and correct identification is needed for visitor and resident safety. The generic "Beach" thing could even be considered dangerous to your health and safety.