Church Inc's crisis PR campaign began with denials and pointing the finger at the media. It painted itself as the victim.
Now that this hasn't made this go away they are softening their stance and claiming that they are going through a process of reform.
Here are my unsolicited suggestions for Church Inc:
The CEO deliver a press conference during which he will admit that abuse and coverup was rampant. He should apologize. He should resign acknowledging that he didn't personally do enough to protect the kids. He should offer his resignation as evidence that true reform is here and that the refor
Congregation for the Doctrine of Faith.
Ironically if Church, Inc manages to stay ahead of the curve on this major scandal, by doing just what you say Geo, it could actually give some folks a real reason to rejoin the flock and increase attendance.
