Coondog is correct. Everything else is just noise. You have to make profits. Trading land for cash is not profit. And increasing the book (accounting) values of the land is also not an operating profit. You have to make and sell something, or sell a service. The way I see it, JOE really isn't a going business concern; it is rather a sophisticated divestment structure.
wow.
JOE downgraded by Raymond James this morning.