I have visited the Playa De Maya area many times and points south. Truly a world treasure IMO. The only silver lining is that I know is that these people will persevere and rebuild quickly with minimal government assistance. Having worked in Mexico city for a period of time I can attest to the work ethic of the professionals in that region and the motivation the coastal resort people have as well as the local town folk. Unlike one certain city in the USA, they will not wait around for governemnt handouts and you will be amazed at how fast they recover. Despite stereo types, these people work hard and they will be back quickly. My prayers are with them.........