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Kurt

Admin
Oct 15, 2004
2,290
4,998
SoWal
mooncreek.com
I agree with that statement of airport authority vice chairman, Bill Cramer -- the new name is too "one-dimensional." I've said it all along with the group, THE Beach. That name rules out all things north of the beaches, which includes much more property than the beach areas. With the West Bay Sector's growth, I'm sure many people in the future will be questioning the name as well. In my opinion, from a marketing standpoint, the new name is still waaaayyyyy too long to roll off the tongue with ease.


I agree about the length of the name. I guess they had to stick "beaches" in there to differentiate from the existing Northwest Florida Airport. I suppose through common usage it will be shortened to Northwest Florida International which is still a mouthful.

I understand your concern about marketing efforts focusing on the beaches and ignoring the inland areas but the reality is the beaches are the draw and 99% (I'm guessing) of visitors never venture more than a few miles from the coast. Being more generic is not going to make anyone want to go to Florida Caverns State Park or the Possum Festival. People who visit here and have a little extra time might want to explore other areas but they are likely going to get their information when they get here.

Their view from the air and driving back and forth from the new airport to their rental spot will confirm to them that the areas off the beach is undeveloped wilderness.
 

Smiling JOe

SoWal Expert
Nov 18, 2004
31,644
1,773
That will be true for several years, but in twenty years, it probably won't look nearly the same. Twenty years may seem like a long time, since Seaside is is only about 28 years old, and is practically the oldest "development" in our area. However, with growth being exponential in our area, I think the next twenty years will bring more change than the past twenty years.
 

passin thru

Beach Fanatic
Jun 12, 2007
343
126
I suppose through common usage it will be shortened to Northwest Florida International which is still a mouthful.


Which might be further shortened to simply, "NFI" ... which could also stand for one possible answer to the question, "What's the name of that airport?"
 

DuneLaker

Beach Fanatic
Mar 1, 2008
2,643
521
Eastern Lake Est., SoWal, FL
I agree about the length of the name. I guess they had to stick "beaches" in there to differentiate from the existing Northwest Florida Airport. I suppose through common usage it will be shortened to Northwest Florida International which is still a mouthful.

I understand your concern about marketing efforts focusing on the beaches and ignoring the inland areas but the reality is the beaches are the draw and 99% (I'm guessing) of visitors never venture more than a few miles from the coast. Being more generic is not going to make anyone want to go to Florida Caverns State Park or the Possum Festival. People who visit here and have a little extra time might want to explore other areas but they are likely going to get their information when they get here.

Their view from the air and driving back and forth from the new airport to their rental spot will confirm to them that the areas off the beach is undeveloped wilderness.


Time will tell what really went on with all the name business, etc. Time will also tell what happens with development in Northwest Florida. My 1931 map of Walton County proudly states "Where The Highlands Meet the Gulf." Absolutely no mention of beach business. The reality at that time was different. The reality of the future is open.

The 1931 map says:

"Equable temperature; summer showers furnish abundant moisture for growing crops. Average rainfall 56 inches per annum, evenly distributed thruout the year.

Garden and farm products grow here with high yelds and good profits.

Satsuma oranges, grapes, blueberries, peaches, pears, plums, and pecans do particularly well here.

Poultry production, hogs, sheep, and dairying pays well in this county."


What will the map of 2031 say?
 

beachmouse

Beach Fanatic
Dec 5, 2004
3,499
741
Bluewater Bay, FL
The problem with a non-city specific airport name is that multiple airlines tend to list it under multiple different names. VPS has had this issue for a long time- you could be searching Ft. Walton Beach, Okaloosa County, or Eglin AFB depending on which airline web site you're at, and some airlines were still identifying DCA as Washington National for 10+ years after it was renamed for Reagan.
 
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