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Beauford

Beach Lover
Jun 23, 2015
131
76
With a 3-2 vote, Walton County commissioners on Tuesday terminated the employment contract of Jay Tusa, executive director of the county's Tourist Development Council for the past five years.

The ouster was led by Commissioner Mike Barker, elected to the commission in November, and was supported by Commissioner William "Boots" McCormick, who was also newly elected to the commission in November. Joining Barker and McCormick was Commissioner Danny Glidewell, elected to the commission in 2018.

Opposing the termination of Tusa's contract were Commission Chairman Trey Nick, who like Glidewell has served since 2018, and Commissioner Tony Anderson, who has been a commissioner since 2016.
 

Jim Tucker

Beach Fanatic
Jul 12, 2005
1,253
517
Barker did not return a Thursday telephone call and a separate text message seeking comment on the decision to terminate Tusa's contract. None of the other four commissioners, with the exception of Anderson, returned telephone calls or text messages.

In a brief Thursday interview, Anderson merely stood by comments he made at the commission meeting, which included, "We've asked a man to do a job. He's done a job, and we're going to fire him. I think that's a terrible mistake."

At Tuesday's commission meeting Barker said, "We've had a lot of things come to light on what TDC ... funding can be spent on, what it can't be spent on, what can be spent on advertising, what can't be spent on advertising.

"I think there's some information that has not been exactly accurate that has been given to commissioners and to the public on what those funds can be spent on," Barker added. "I think that is a responsibility of the TDC director to stay up on the law, stay up on the information to know what can and can't be done in that department ... so they can advise the public and advise us in an accurate manner. That's not anybody else's responsibility but that director."

The vote to end Tusa's contract came in the wake of a recent commission meeting at which David Demarest, the TDC's director of marketing and communication, told commissioners that the agency is required to spend 40% of its revenue on marketing the county to tourists. For the current fiscal year, Demarest said in a Thursday interview, 43% of the TDC's budget is earmarked for marketing-related expenditures.

That position, however, was countered at a separate commission meeting by interim county counsel Clay Adkinson, who also has served for some years as the TDC counsel. Under public questions regarding the amount of money the TDC is required to spend for marketing, Adkinson said the 40% requirement only applies "if you are attempting to use one of the more recent (state) legislative enactments which is to construct basically public facilities, which we would call capital improvements."

"The county has not endeavored to do that with TDC dollars yet," Adkinson continued, adding that "if you attempt to spend monies for those public facilities, identified by the statute ... then, yes, you do have to have that 40% threshold ... ."

However, Adkinson added, "that doesn't apply to this county at this point in time. It could in the future, but right now you're not at that stage."

Tusa did not return a Thursday telephone call and a separate text message seeking comment on the TDC's spending on marketing and on his ouster from the agency.

Questions about the TDC's spending on marketing have become acute in recent weeks, as county officials and the general public have wondered in commission meetings and elsewhere whether TDC dollars might better be used on beach safety initiatives.

That interest in steering significant additional TDC funds to beach safety initiatives has come in the wake of the recent drownings of four tourists due to dangerous surf conditions and in connection with what local public safety officials have called a general resistance of many visitors to stay out of the water when the beach flag warning system indicates that surf conditions are too dangerous.

Demarest said Thursday that he was surprised by Adkinson's statements on marketing spending by the TDC, explaining that the 40% spending level "has long been the understanding that the TDC and the BCC (the Walton County Board of County Commissioners) has operated under."

"Certainly, (county) staff and the community has been saying that in previous TDC meetings" without being countered, Demarest added.

"It's not up to us to make the legal interpretation," Demarest continued, going on to note that the 40% level of spending on marketing predated Tusa's arrival as the TDC's executive director.

Demarest said Nick came to the TDC's offices Wednesday for a "courtesy visit to see how we were doing."

"He reiterated the importance of the TDC and the job we have to do," Demarest said.

Meanwhile, the county already has begun its search for Tusa's replacement. The day after the commission decision, the careers page on the county's website listed the executive director's job, noting a salary range of $84,312 to $200,000. Tusa's salary was $152,159 annually, but the TDC board had been working to have the commission give him a raise.

 

ShallowsNole

Beach Fanatic
Jun 22, 2005
4,279
857
Pt Washington
He clearly pissed off the wrong person.
Yeah, not a good idea to lie about not being able to set up a meeting with a commissioner when no effort to do so was made.
Not having a dog in the hunt, I am surprised that 40% less costs of administration isn't the threshold any longer. It was originally not a stated 40%, but that the base rate of 2% was for marketing and promotion. As the tax is now 5%, that makes 2/5 or 40%. When it was 4%, it would have been 50%. But, it's been a very long time since I've read statutes relating to the Tourist Development Tax, and you couldn't pay me enough to do that again.
 

bob1

Beach Fanatic
Jun 26, 2010
630
566
TDC director is a time consuming and professional position. Tusa was at nearly every BCC meeting. That is when you should be asking him questions about TDC business. That is why he was at the meetings.

Please vote for considerate and educated candidates.
 

Matt J

SWGB
May 9, 2007
24,862
9,670
TDC director is a time consuming and professional position. Tusa was at nearly every BCC meeting. That is when you should be asking him questions about TDC business. That is why he was at the meetings.

Please vote for considerate and educated candidates.
Like most local elections it was the lesser of two evils. I'll take this over repeal of the height restrictions.
 

Bob Wells

Beach Fanatic
Jul 25, 2008
3,380
2,857
Like most local elections it was the lesser of two evils. I'll take this over repeal of the height restrictions.
Never have any Candidate or Commissioner supported an increase in height restrictions. The reason I know this is it has been a question that has been asked for years of every candidate.
 

Jim Tucker

Beach Fanatic
Jul 12, 2005
1,253
517
Never have any Candidate or Commissioner supported an increase in height restrictions. The reason I know this is it has been a question that has been asked for years of every candidate.
Candidate - the term used BEFORE someone is elected. I think Matt is referring to the dark money that flowed in to candidate accounts from south Florida.
 
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